Emotional Marketing

The sales profession is in the midst of a perfect storm. Buyers have more power - more information, more at stake, and more control over the sales process - than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo.

Emotional Branding is the best-selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, and emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now between brands and people.

Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed.

In The 52-Week Low Formula: A Contrarian Strategy That Lowers Risk, Beats the Market, and Overcomes Human Emotion, wealth manager Luke L. Wiley, CFP, examines the principles behind selecting the outstanding companies and great investment opportunities that are being overlooked. Along the way, Wiley offers a melding of the strategies used by such investment giants as Warren Buffett, Howard Marks, Michael Porter, Seth Klarman, and Pat Dorsey. 

Consumers buy products for two reasons: the rational reason and the real reason. While your customers may say they want your products because of its features and benefits, their decision to buy is based on emotions, not intellect. This newly revised edition of the best selling Hot Button Marketing shows you how to identify and push the hot buttons that will prompt consumers to purchase your product over a competitor's even if it's a parity product. Filled with tips and insights that can be applied at every stage of marketing from product development to one-to-one selling, this newly revised...

This groundbreaking book offers extraordinary insight into the greatest mystery in sales: how the very best salespeople consistently and successfully influence change in others, inspiring their customers to say yes.

In this essential audiobook, best-selling author and former confidence coach Zoe McKey exposes the harmful consequences emotional unavailability and toxic relationships can have. Experiences with such people create a feeling of neglect, inadequacy, or unworthiness. Find ways to heal from the pain.

Imagine what would happen if you could quickly elevate the EQ score of everyone in your organization. Profitability, retention, and customer satisfaction would soar! Studies prove that emotional intelligence - knowing how to manage emotions, empathize, build relationships, and more - drives performance. But how do you get naturally resistant people to practice new ways of thinking?

In this book, we will discover what is the mindset of a successful investor and if he/she can be able to maintain it. We will also look at several strategies that are used by these investors. This includes strategies like technical analysis, market risk, overconfidence bias, investment decision making and many others. By the time you finish this book you will have acquired some knowledge of how attitudes and beliefs affect financial decisions and how they relate to each other when faced with uncertainty.

In Emotional Intelligence for Sales Success, you'll learn how to increase impulse control for better questioning and listening, which EI skills are related to likability and trust, how empathy leads to bigger sales conversations and more effective solutions, how emotional intelligence can improve prospecting efforts, which EI skills are most common among top sales producers, and much more. Customers can get product information and price comparisons online. The true differentiator between you and a bot is your ability to deftly solve problems and build relationships.

Chronic complainers, no accountability finger-pointers, or learning-resistant laggards—these culture-killers costs sales organizations more in productivity than being weak in the so-called hard skills of selling. Learn how emotional intelligence and the development of these critical soft skills improve sales leadership effectiveness and outperforms doubling down on more sales technology tools and fads. The missing link is in hiring for and developing emotional intelligence skills in sellers and sales leaders.

Looking for a simple way to become a better salesperson? Sales is not about knocking on doors, cold calling, or pestering people until they buy. Sales is about creating relationships and understanding the psychology of persuasion. Becoming a better salesperson will not only help you make more money - it will also improve your relationships with friends and family. The Psychology of Selling will teach you how to craft sales pitches that work by first teaching you what is going on in the mind of your prospect. This audiobook is your secret weapon.

Description: In the ever-changing landscape of the stock market, turbulence is a part of the journey. "Stock Market Survival Guide: Navigating Turbulent Times" is your essential companion for understanding, preparing for, and prospering through market volatility. This succinct yet insightful book takes you through the core principles of market volatility, risk assessment, and historical context. Discover how understanding the past can illuminate the path forward. Explore effective strategies for navigating turbulent markets, including the power of diversification and asset allocation, the ...

Jem Carstairs and Tessa Gray are finally united after waiting over a century to be together, but they become aware a dark threat is looming over a child of the Shadow Market: a lost Herondale, from a line of Herondales who have used the Market to hide from their fellow Nephilim. Now is the time for the lost Herondale to be discovered. Jem and Tessa have to find him before his enemies can.

The Transfer of Emotion details exactly how you can build a strong emotional connection between your prospect and the product, or service, you are offering. It reveals the necessary steps in which any salesperson can dramatically increase their sales and build mutually beneficial relationships between themselves and their prospects.

Emotion by Design reveals how leaders can harness the creative potential of any team, and so resonate with their audience like never before. Reflecting on his time working on Nike campaigns for Ronaldo and LeBron, the Olympics and the FIFA World Cup, Greg Hoffman reveals how any business can unlock its creativity: whether by seeking out the daydreamers (and taking them seriously), or recognising that visionary ideas come not only from ingenious individuals but from whole cultures of innovation or understanding how to turn a mere campaign into a global movement.

The secret to success isn't always about technical skills. In fact they play a very small part in the grand scheme of things. I mean, if you think about it, we all know a braniac whiz who just can't get ahead in life, and when we look at them it's quite obvious. They don't know how to socialize, deal with conflicts, or even manage their own emotions. But here's the twist: Many of us are this way, just not at the extreme end of the spectrum. Sure, we may be playing the EQ game 10 times better than the braniac, but what if we played it 100 times better?

Dive into the captivating world of "Essence of Emotion," a transformative eBook that unravels the mysteries of scent and its profound impact on our emotional well-being. This sensory journey combines history, culture, science, and practical wisdom to explore the intricate relationship between fragrances and feelings, offering a comprehensive guide to harnessing the power of aroma in everyday life. Navigate through the fascinating content that delves into the Essence of Scent, embarking on an olfactory voyage from defining the aromatic experience to decoding the science of how we smell. ...

The 4040 Solution is your unique guide to mastering emotional energy! It is the solution to ending painful and destructive dramas, whether in the boardroom, coaching session, sales meeting, at home, or in conversations with yourself. Unlike most emotional intelligence books that focus on thinking your way through emotional problems, this audiobook helps you learn how to feel your way through them so that you can feel good about yourself afterward.

Do you want to take advantage of one of the largest global markets that offer investors flexibility, high liquidity, and the potential for great returns on investment? Have you discovered that Forex trading is a great opportunity for investing? In this audiobook, we take an in-depth look at the basics of Forex trading. In addition, the detailed strategies provided on risk management will go a long way in ensuring that once you start trading in Forex you are in control of your trading capital and in a position to make maximum possible returns on your investment.