Game Industry Business

Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

Jason Schreier's groundbreaking reporting has earned him a place among the preeminent investigative journalists covering the world of video games. In his eagerly anticipated, deeply researched new book, Schreier trains his investigative eye on the volatility of the video game industry and the resilience of the people who work in it.

Delane Parnell is not your typical tech entrepreneur. He was raised in a gang-riddled neighborhood on Detroit’s west side, bouncing between homes as his mother tried to make ends meet. Many of his closest friends and family members ended up in jail or dead. This makes it even more incredible that Delane became the 25-year-old founder and CEO of PlayVS, a Los Angeles company that is forever changing the gaming landscape in America.

Are you leveraging your biggest strengths to become the only one? Would you like to have a customized system to manage your weaknesses and utilize your strengths to the optimal level in just 4 weeks? Would you like to double your business in a year and become the only one at what you do with a proven step-by-step system? In this step-by-step uniquely written well-structured workbook, combined with detailed illustrations and video training, and filled with the right systems and tools, Bimal helps you build a customized proven path to achieving that 200% growth in one year and taking over ...

Are you missing out on the biggest golden opportunities in your business? Would you like to have a customized system to capture those opportunities in just 4 weeks? 2022 is a year that has three doubles in it. Would you like to double your business in a year and become the only one at what you do with a proven step-by-step system? In this step-by-step uniquely written well-structured workbook, combined with detailed illustrations and video training, and filled with the right systems and tools, Bimal helps you build a customized proven path to achieving that 200% growth in one year and ...

The inside story of the booming video-game industry from the late 1990s to the present, as told by the managing director of Ubisoft's Massive Entertainment (The Division, Far Cry 3, Assassin's Creed: Revelations).

Best-selling author Jeffrey Fox literally wrote the book on How to Become a CEO, and radio talk show host Robert Reiss has interviewed several of the world’s top CEOs. In The Transformative CEO, they have boiled down the characteristics it takes to become a transformational CEO—the kind that takes problems and transforms them into opportunities for growth and profit. With research based on first-hand interviews with superstar CEOs, The Transformative CEO provides valuable strategies that any manager, business owner, or executive can use.

Dive deep into the electrifying world of esports monetization with 'Game Changer: The Ultimate Guide to Monetizing Esports'. As the esports scene witnesses unparalleled growth, there lies a treasure trove of opportunities waiting to be unearthed. Inside, you'll explore: 🎮 A panoramic view of the global esports market, covering major regions and their distinct characteristics. 🎮 Proven strategies and untapped avenues for monetizing esports, from sponsorships to broadcasting rights. 🎮 In-depth insights into current trends shaping the future of the esports landscape. 🎮 Exclusive ...

Are you ready to optimize your retail business? Brace yourself and dive into the world of operational mechanics! "Mastering Operational Mechanics" is a comprehensive guide that delves deep into the intricate distribution systems and trends of the retail industry, emphasizing specifically on role-playing games and hobby stores. This eBook begins with a grand tour of the retail landscape and swiftly transitions to the identification of your target audience, helping you get a grip on the mechanisms to drive your business toward success. Expect to be handheld through crucial challenges, such as...

Video games are more popular than ever, but the industry is small and notoriously difficult to break into. This audiobook will cover the complete process from job application to landing a job, as well as give an honest look at life as a professional video game developer. Whether you dream of a successful career in video games or are simply curious, this audiobook will provide knowledge and insight about the game industry written by a professional game developer.

Haven’t you always wanted to know what it would be like to work for a publisher? Or what it’s like to be a freelance game designer, developer, or artist? Or whether you can still work on your own games once you’ve signed that contract to work full-time for a publisher? You’ll discover all this and more as we dive into the pros and cons of working in-house vs. freelancing as well as how others got into these roles and what they have learned.