Science Category

Category Creation is the first and only audiobook on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing and, more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There's no better strategy that results in faster growth and higher valuations for the company on top.

How big is the universe? How many numbers are there? And is infinity + 1 is the same as 1 + infinity? Such questions occur to young children and our greatest minds. And they are all the same question: What is infinity? In Beyond Infinity, Eugenia Cheng takes us on a staggering journey from elemental math to its loftiest abstractions. Along the way, she considers how to use a chessboard to plan a worldwide dinner party, how to make a chicken-sandwich sandwich, and how to create infinite cookies from a finite ball of dough.

Perhaps the most important book in philosophy after the Allegory of the Cave. Incomparable logic and findings about the things that matter in life with a clear succinct prose touch.

What is Ballroom? Not a song, a documentary, a catchphrase, a TV show, or an individual pop star. It is an underground subculture founded over a century ago by LGBTQ African American and Latino men and women of Harlem. Arts-based and intersectional, it transcends identity, acting as a fearless response to the systemic marginalization of minority populations.

Race is one of the most elusive phenomena of social life. While we generally know it when we see it, it's not an easy concept to define. Social science literature has argued that race is a Western concept that emerged with the birth of modern imperialism, whether in the 16th century or the 18th century. This book points out that there is a disjuncture between the way race is conceptualized in the social sciences and in recent natural science literature. In the view of some proponents of natural-scientific perspectives, race has a biological - and not just a purely social-dimension.

Here is the story of the largest storms on earth and how those storms are growing bigger and stronger. The tale of extreme weather doesn’t begin with floods, fires, or even the air that carries this change to our lives. It begins with the ocean. Oceans create weather, climate, floods, droughts, and most of the geophysical fallout of global warming. Exactly how, award-winning writer Porter Fox contends, depends on invisible ocean currents, planetary cycles just now being defined, and processes in the deep ocean that may well have already saved us from the worst effects of the climate crisis.

The tiny island of Vieques, located just off the northeastern coast of the main island of Puerto Rico, is trying to recover after hurricane Maria, but the already battered island is now half empty. To make matters worse, as on the main island, developers have come in to buy up the land at a fraction of its worth, taking advantage of the island when it is down. Lupe, Javier, and Marisol are back to investigate a series of murders that follow in the wake of a hurricane and in the shadow of a new supernatural threat.

Embark on an illuminating journey into the remarkable world of superconductors with our intriguing new eBook, "Wired for Success." This compelling read offers an in-depth understanding of the science, history, and categories of superconductors. It explores the universe of superconductors from its early days to the current era of high-temperature superconductors. Expanding beyond the scientific realm, "Wired for Success" delves into the economic aspects of superconductors, providing insights into manufacturing costs and the fluctuations in superconductor economics. The dynamics of the ...

In the Atlantic Ocean, hurricane Helena is gathering strength, becoming the most powerful storm in recorded history. As Helena bears down on Bermuda, Donovan Nash, along with other members of the scientific research organization Eco-Watch, are called to fly in and extract key government people who have been studying Helena. For Donovan Nash, the routine mission turns deadly when an attempt is made on the life of the lead scientist.

Mushroom picking is an incredible hobby. You’re out in the open, enjoying nature and the fresh air, and you’re bringing home something that will have a fantastic impact on your health. Don’t let the fear of the unknown stop you - if you follow the rules closely and always play it safe, you’re in no danger whatsoever. Mushrooms are just like every other type of life on Earth - there are good guys and there are bad guys. All you need to know is how to tell one from the other. And that’s precisely what this guide will help you to do. 

In 1973, Martin Cooper invented the cell phone. How? He started with a problem (the Chicago police needed an alternative to bulky two-way radios). He synchronized the magic triangle (product, company, and category design). He executed a lightning strike (a publicized call to his top competitor). And he won the category.