Unit Economics

In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that the Objectives and Key Results system has spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.

"Get it into your consciousness that you live in substance as a fish lives in water . . . Can the fish of the sea ever lack for water? Can you, having your being in the sea of God-substance, ever really lack for a sufficiency of creativity or ideas or money or opportunities in any time of need?"

Kneebone maps out a path we're all following, whether in our career or any other part of our lives. He shows how you start by 'doing time' as an Apprentice, copying how things are already done. Then you set out on your own as a Journeyman, developing your 'voice' and taking full responsibility for your work, with its successes and inevitable failures. Finally, you become a Master, passing on your knowledge and skill to future generations. Expert explains the internal processes we all have to go through as we edge forwards.