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Агент влияния. Как изменить все, что угодно
- Керри Паттерсон, Джозеф Гренни, Дэвид Максфилд, Рон Макмиллан, Эл Свитцлер. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 32 m
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Агент влияния. Как изменить все, что угодно
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Resumen del Editor
Каждый раз, когда мы встречаем проблему, которую не можем решить, нам хочется сдаться и просто обрести покой. Вместо того чтобы изменить ситуацию, мы пассивно ее анализируем. И дело не в отсутствии смелости или мотивации - нам просто недостает умения воздействовать. В книге "Агент влияния: как изменить все что угодно" поведенческие эксперты и мотивационные спикеры объясняют, как мы можем мотивировать людей совершать полезные действия, сменив неудачную модель поведения на эффективную. Создать иные модели поведения помогают шесть тактик - авторы "Агента влияния" приводят их все и рассказывают, как подобрать нужный ключик к сердцам людей, даже если кажется, что ничего изменить невозможно.
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