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Конкурентная стратегия. Методика анализа отраслей и конкурентов
- Майкл Портер. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 40 m
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Конкурентная стратегия. Методика анализа отраслей и конкурентов
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Resumen del Editor
Что определяет конкуренцию в моей отрасли? Как моя отрасль будет развиваться? Какую позицию должна занять моя фирма? Что могут предпринять конкуренты и как мне реагировать на их действия? Эти вопросы задает себя каждый предприниматель. Однако грамотный бизнес-анализ часто оказывается проблемой для многих компаний, независимо от отрасли. Книга Майкла Портера "Конкурентная стратегия: методика анализа отраслей и конкурентов" - единственное в своем роде полное руководство по конкурентной борьбе. Это уникальный комплекс знаний, адаптированный для применения в конкретной рыночной ситуации - готовая инструкция, которую можно сразу использовать в своей компании. Книга пережила десятки переизданий - и осталась самым полным и глубоким "мануалом по конкуренции". Майкл Портер удивительным образом предвидел ускорение глобализации и турбулентность современной бизнес-среды и создал методологию, которая остается сегодня абсолютно актуальной.
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