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Построение бизнес-моделей: Настольная книга стратега и новатора
- Александр Остервальдер, Ив Пинье. Ключевые идеи книги
- Narrated by: Дмитрий Евстратов
- Length: 33 mins
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Построение бизнес-моделей: Настольная книга стратега и новатора
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Publisher's summary
Книга Построение бизнес-моделей Остервальдера и Пинье - инструмент для проектирования, создания и управления продуктами. Авторы предлагают шаблон бизнес-модели - наглядную схему любого бизнеса в виде блоков: взаимодействие с клиентом, предложение, инфраструктура, финансы. Сложный механизм организации легче представить в виде упрощенной схемы. Шаблон как экспериментальную модель можно использовать для анализа рынка, подбора персонала, финансовой аналитики и многого другого. Разработку стратегии авторы делят на пять этапов: подготовка, погружение, дизайн, применение модели на практике, управление. Книга снабжена примерами существующих всемирно известных компаний, которые легко укладываются в предложенную схему. Книга сдвигает фокус и дарит бизнес-стратегу нестандартный взгляд на вещи.
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