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Эффективное коммерческое предложение. Исчерпывающее руководство
- Денис Каплунов. Ключевые идеи книги
- Narrado por: Дмитрий Евстратов
- Duración: 24 m
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Resumen del Editor
Согласно Денису Каплунову, коммерческое предложение - это война за первое впечатление. За одного клиента на рынке сражаются сотни компаний. Текст в этой войне - орудие массового поражения. Идеальная оферта формирует имидж компании и начинается с уважения к партнеру. Как минимум, ее следует посылать заинтересованному человеку. Вот почему холодная рассылка в последние годы приносит слабые результаты. Удачное предложение должно быть корректным, логичным, выделять конкретные преимущества товара или услуги и быть взаимовыгодным. Денис Каплунов предлагает подробное руководство по написанию взвешенного продающего текста. Владелец крупнейшей в России студии копирайтинга учит, как предложить сотрудничество и получить согласие.
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