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サイゼリヤ元社長が教える 年間客数２億人の経営術
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サイゼリヤ元社長が教える 年間客数２億人の経営術
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Resumen del Editor
カリスマ創業者から２代目社長に指名された生産技術者、堀埜一成。
外食控え、人手不足、原価高……外食産業に逆風が吹く中、
13年にわたってサイゼリヤの社長を務めた著者は、いかにして危機を乗り越え、同社の急速拡大を実現したのか？
★Amazon売れ筋ランキング1位！本＞ビジネス・経済＞産業研究＞外食産業（2024/6/5調べ）
・広告費は原価に回せ
・ライバルは見ない。見るのはお客さまだけ
・「当たり前品質」を当たり前に提供する
・キッチンスペースを半分にして利益率改善
・二流の立地で安く始める中国出店戦略etc...
野菜づくりから組織づくりまで!?異色の「外様」社長が実践した“理系発想の合理的経営術”、教えます。
個人消費の低迷、人手不足、原価高騰など苦境にあえぐ外食産業において、年間客数２億人、国内外の店舗数は1500を超えるなど、異色の成長を遂げているイタリアンレストランチェーンがサイゼリヤだ。
なぜサイゼリヤが強いのか。なぜ圧倒的な安さとおいしさを実現できるのか。
カリスマ創業者から指名され、２代目社長として同社の急速拡大に貢献し、コロナ禍にも揺るがない組織基盤をつくりあげた著者が、サイゼリヤを経営していた13年間を総括し、その成功の舞台裏を余すことなく語り下ろす。
農業、商品開発、店舗オペレーション、人材育成、組織変革、海外進出、リスクマネジメント……
これまでメディアで語られてこなかったサイゼリヤの真実が、いま明らかに。
株式会社?野家ホールディングス代表取締役 河村泰貴氏推薦！
＜目次＞
プロローグ サイゼリヤはなぜ定期的に「炎上」するのか
第１章 「ないない尽くし」からのスタート ――創業時から受け継がれたサイゼリヤのDNA
第２章 入社してはじめてわかったサイゼリヤの真実 ――農業、工場、商品企画、店舗オペレーション
第３章 プロパーではない「外様」社長として ――それまでの常識を覆す
第４章 サイゼリヤ流「負けない戦略」 ――当たり前のことを当たり前に
第５章 次の「ミラノ風ドリア」を開発する ――ヒット商品のつくり方
第６章 サイゼリヤはなぜ中国で受け入れられたのか ――海外進出の成功法則
第７章 何があっても従業員を守る ――東日本大震災とコロナ禍における危機対応
エピローグ 社長業の13年を振り返って
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