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世界最強企業 サムスン恐るべし!
- Narrado por: 伊藤 俊介
- Duración: 6 h y 14 m
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Resumen del Editor
●かつて日本に学び、ものまね三流といわれたサムスンが、いかにして
純利益1兆円企業にまで登りつめたのか!! その秘密が本書で明らかになる。
●論文や記事は多くがあるが、日本人の手による単行本としては初めての出版。
著者(グループ)が1年をかけて取り組んできた研究の成果だ。
●なぜ日本の電機メーカーはサムスンに負けたのか。
あるいは、広げて、日本企業は勢いのある韓国企業に勝てるのか。
その分析と対策も提示する!
●はじめに
本書は、世界的な超優良企業であり、世界最強企業のひとつに数えられる
韓国のサムスン(三星電子)に関する、日本人の手による最初の本である。
もちろん、日本人による論文や記事は数多くあるが、単行本として出版するのは はじめてである。サムスンに関する本は、韓国人の著者によるものがほとんどである。
名誉ある最初の本ということになる。<中略>
いま、総力をあげてサムスンを研究する理由と動機は次のとおりである。
第一は、サムスンは純利益1兆円をあげる世界最強企業の一つとなった。
1兆円の純利益をあげる企業はトヨタ以外にない。これは驚異的な数字である。
なぜ、かつて安かろう悪かろうといわれたサムスンが、短時間のうちに劇的に
変身し、日本メーカーを凌駕する超優良企業に成長したのか。
第二は、お隣の国、韓国に世界有数の企業が誕生していることを、ほとんどの
一般の日本人は知らない。ビジネスマンも意図的に無視しているか、知らんふりを
している。しかし、これは日本にとって非常に危険である。
第三は、なぜ、日本の電機メーカーは、半導体、液晶、携帯電話などの先端技術の
製品でサムスンに負けたのか、日本の技術は世界一ではなかったのか。
日本製品は、市場競争において不敗であり、世界最強であるというのは、神話だったのか。
第四は、日本企業は、今後、サムスンに勝つことができるのか。
このまま負け犬としてサムスンの後塵を拝することになるのか。
元気のない日本企業、今や飛ぶ鳥を落とす勢いのサムスンを筆頭とする韓国企業、
この差は何が生んだのか。<中略>
本書は、多くのビジネスマンや一般の日本人に対して、サムスンと韓国企業
恐るべしということを警鐘し啓蒙することを目的にしたものである。
お役に立てれば幸いである。
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