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本気で稼ぐ！これからの農業ビジネス
- Narrated by: 豊岡 聡仁
- Length: 4 hrs and 6 mins
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本気で稼ぐ！これからの農業ビジネス
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Publisher's summary
◆農業で、1000万円稼ごう！
儲かる農業を実践していくためには、お客さんとコミュニケーションを取りつつ、生産量にふさわしい量を出荷し、ふさわしい対価を得る、「中規模な流通」に挑戦することが必要だ。
本書では、「中規模流通」の具体的な販路やアプローチするためのツール、「中規模流通」に対応するための商品作りや供給体制の確立、連携を図るべきプレーヤー、次なる展開など、農業所得1000万円を作りだす新しい農業ビジネスの仕組みを提案。
農業の現状や進むべき方向といった本質的な問題から、着実に稼ぐための「売り方」を中心とした仕組み作りまで、儲かる農業のステップを、500の農家に「稼ぎ力」をつけたコンサルタントが解説する。
目次
1章 これからの日本の農業
2章 農業がこれまで儲からなかった理由
3章 農業を産業化させる「中規模流通」とは？
4章 「産業としての農」を成功に導く生産者像
5章 価格競争に左右されない販売先はこんなにある！
6章 中規模流通に対応した農家・産地として動き出す
7章 「原価提示型販売」のすすめ
8章 稼ぐ農家の商品開発――産業化を促進する「農商工」の連携
9章 農業の産業化を促進するコーディネーターたち
10章 農業の産業化に向けた次の展開
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