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言葉でアイデアをつくる。――問題解決スキルがアップする思考と技術
- Length: 10 hrs and 21 mins
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言葉でアイデアをつくる。――問題解決スキルがアップする思考と技術
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Publisher's summary
●「電通サマーインターンシップ」や「東京理科大学オープンカレッジ」、企業研修など、あらゆる業界のビジネスパーソンや学生１０００人以上に伝えてきた人気講座「アイデアを生むための技術」をベースに書籍化。
●アイデア発想や問題解決に苦手意識がある人に向けて、頭の中のもやもやを形にして、アイデアにまとめる具体的な手法を解説する。
●著者は、マザーハウスのミッション策定やサッカー日本代表のプロモーション、檸檬サワー檸檬堂やジョージアのクリエイティブディレクションなどを手掛けるコピーライターだが、広告業界の枠にとどまらず、企業理念やミッション・ビジョンの設定から、商品開発、新規事業開発、組織のモチベーション開発まで、言葉でアイデアをつくり、幅広く問題解決をしてきた実績の持ち主。
●アイデアや創造力に対して苦手意識を持つ人は多いが、著者は「アイデアや創造力と言われるものの多くは、習得可能な『技術』だ」と断言。個人でもチームでも使える、アイデアをつくる技術を初公開する。
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