Unreasonable Success and How to Achieve It

Unlocking the Nine Secrets of People Who Changed the World

By: Richard Koch

Narrated by: Roger Davis

How do people of seemingly ordinary talent go on to achieve unexpected results? What can we learn from them? What are the ingredients for unreasonable success and how is it achieved?

In this ground-breaking book, bestselling author Richard Koch charts a map of success, identifying the nine key attitudes and strategies can propel anyone to new heights of accomplishment.

The pattern of success is fractal. It is endlessly varied but endlessly similar. Success does not require genius, consistency, all-round ability, a safe pair of hands or even basic competence. If it did, most of the people in this book would not have impacted the world as they did.

Who could have predicted that Nelson Mandela, a once-obscure lawyer, could have averted disaster in South Africa, reconciling people of different heritages to each other and establishing a viable democracy? Or that Helena Rubinstein, a young woman growing up in the grotty ghetto of Kraków, could have changed the face of beauty throughout the world? Or that the illegitimate son of a notary would become one of the world's greatest painters, known universally by his first name, Leonardo?

Successful people typically don't plan their success. Instead they develop a unique philosophy or attitude that works for them. They stumble across strategies which are shortcuts to success, and latch onto them. Events hand them opportunities they could not have anticipated. Often their peers with equal or greater talent fail while they succeed. It is too easy to attribute success to inherent, unstoppable genius.

With this book, you can embark on a journey towards a new, unreasonably successful future.©2020 Richard Koch

Critic reviews

Koch is good at knitting these tales with his nine characteristics of unreasonable success alongside some practical tips

Stop. Listen to this. Change your life!

I have just finished the audiobook of Unreasonable Success - Richard Koch. This book is well worth reading. A key insight, which I had not come across before, was the landmark called "Transformative Experience". Not only is this very well described, it is very timely for me.

I am currently undergoing a transformative experience in my life, a change from being an airline pilot to an entrepreneur. While I have had some moderate success, I have not yet experienced, Unreasonable Success. Now that I have completed the journey with this book, I am able to plot a road map, to set about achieving this.

The story of Margaret Thatcher, soon to be kick out of government, just prior to the ensuing Falklands war, was a key description of this critical step for unreasonable success.

Other key landmarks which left an impression on me were:
Make your own Trail
Find & Drive your Personal Vehicle
Thrive on Setbacks.

Each landmark is tells a story through the eyes of one or more of the key 20 characters in the book, including Madonna, Nelson Mandela, Helena Rubenstein and Leonardo Da Vinci.

This book shares the philosophy of creating unreasonable success. I will be using it to great effect.

Unreasonably Unachievable

Adapting to the accent was my first challenge, but when i overcame that, the structure of the books left me a bit confused. It seems to just around a bit between principles.