The Age of Surveillance Capitalism

The Fight for a Human Future at the New Frontier of Power

De: Shoshana Zuboff

An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior

“Groundbreaking, magisterial, alarming.” – Financial Times

The heady optimism of the Internet’s early days has turned dark. Surveillance capitalism has deepened inequality, sown societal chaos, and undermined democracy.

The fight for a human future has never been more urgent. Shoshana Zuboff argues that we still have the power to decide what kind of world we want to live in: Will we allow surveillance capitalism to wrap us in its iron cage as it enriches the few and subjugates the many? Or will we demand the rights and laws that place this rogue power under the democratic rule of law? Only democracy can ensure that the vast new capabilities of the digital era are harnessed to the advancement of humanity. The Age of Surveillance Capitalism is a deeply original, exquisitely reasoned, and spell binding examination of our emerging information civilization and the life and death choices we face.

Reseñas de la Crítica

An International Bestseller

A New York Times Notable Book of the Year

A Financial Times Best Book of the Year

A Sunday Times (UK) Best Business Book of the Year

Selected by Barack Obama, Zadie Smith (in the Wall Street Journal), Jia Tolentino (in the
New Yorker), Elif Shafak (in the Guardian), and Ana Botin (in Bloomberg) as one of the
best books of 2019

Finalist for the Financial Times/McKinsey Best Book of the Year Award

“If a book’s importance is gauged by how effectively it describes the world we’re in, and how much potential it has to change said world, then in my view it’s easily the most important book to be published this century... Zuboff is concerned with the largest act of capitalist colonisation ever attempted, but the colonisation is of our minds, our behaviour, our free will, our very selves. Yet it’s not an anti‑tech book. It’s anti unregulated capitalism, red in tooth and claw. It’s really this generation’s Das Kapital.”—Zadie Smith

“Extraordinarily intelligent... Absorbing Zuboff’s methodical determination, the way she pieces together sundry examples into this comprehensive work of scholarship and synthesis, requires patience, but the rewards are considerable ‑ a heightened sense of awareness, and a deeper appreciation of what’s at stake. A business model that seeks growth by cataloging our ‘every move, emotion, utterance and desire’ is too radical to be taken for granted. As Zuboff repeatedly says near the end of the book, ‘It is not O.K.’”—Jennifer Szalai, New York Times

“The rare volume that puts a name on a problem just as it becomes critical... This book’s major contribution is to give a name to what’s happening, to put it in cultural and historical perspective, and to ask us to pause long enough to think about the future and how it might be different from today.”—Frank Rose, Wall Street Journal

“Many adjectives could be used to describe Shoshana Zuboff’s latest book: groundbreaking, magisterial, alarming, alarmist, preposterous. One will do: unmissable... As we grope around in the darkness trying to grasp the contours of our digital era, The Age of Surveillance Capitalism shines a searing light on how this latest revolution is transforming our economy, politics, society ‑ and lives.”—John Thornhill, Financial Times

“One of the most important criticisms of the power of Big Tech.”—Rana Foroohar, Financial Times

Canary in the preverbal coal mine?

Shoshana has done an incredible job researching and questioning the current and future role of technology and humaneity.

The new manifesto

A scathing critique of the surveillance system. This new classic is required reading. Start today!

eye opening content

a must read for anybody operating in the digital space especially thinking about the next generations that will be born in this future that has been built by our actions

20+ years of the darker side of the internet in 24 hours

Thick book to get through, but 100% worth it. If people still read books, I'd recommend it to everyone that uses the internet.

Daring, Inculcating, Prophetic

Zuboff invents a lot of new language here, which she justifies through her declaration of the unprecedented. I agree with her thesis - the level of manipulation, subversion, obsession, all for the means of power and control - it is a new frontier, and one that must be curtailed.

Around the mid-way point, it does become repetitive, self-referential and somewhat boring, but the conclusion is worth a listen, as it calls for a reawakening of understanding, indignation and resistance in the name of autonomy and freedom.

The forces described by Zuboff have become even more invasive since the publishing of this book. As we shift toward an augmented and artificially generated waking life, our vulnerability toward surveillance and domination increase exponentially.

Great performance by Zanzarella.