Anthro-Vision

A New Way to See in Business and Life

By: Gillian Tett

Narrated by: Imogen Church

While today’s business world is dominated by technology and data analysis, award-winning financial journalist and anthropology PhD Gillian Tett advocates thinking like an anthropologist to better understand consumer behavior, markets, and organizations to address some of society’s most urgent challenges.

Amid severe digital disruption, economic upheaval, and political flux, how can we make sense of the world? Leaders today typically look for answers in economic models, Big Data, or artificial intelligence platforms. Gillian Tett points to anthropology—the study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision.

Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology.

“Fascinating and surprising” (Fareed Zararia, CNN), Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today’s ever-evolving world.

Important topic we need to start talking more abou

Great book. Important to look at the world through a wider lens. The author did a great job breaking down Important concepts.

insightful

The book is fascinating, and well written. worth the listening if u have an open mind.

Super fun and interesting listen

Helps you critically think and look at the world in a different/more effective way!

Fascinating look into the world and ourselves

Anthro-vision starts where you’d expect a book on anthropology to start: in Tadzhikistan, where a young Gillian Tett studies marriage rituals. But from there, it takes an outside-in perspective on the global economy and its leading businesses: from Big Tech and Cambridge Analytica to Donald Trump, and from America’s traditional car makers and financiers to the recent movement among them to favor “Stakeholder Capitalism”.
Anthro-vision puts a mirror in front of the powerful and influential, who like to look at others as foreign and exotic, but never quite looked at themselves as such. Tett shows in this book why taking an anthropological perspective on the inner workings of business, politics and media is a worthwhile and perhaps critical endeavor.

Imperative reading for EVERYONE!

To become an effective human, listen to the ideas herein and evolve with the future. NOW!