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Рисовый штурм и еще 21 способ мыслить нестандартно
- Майкл Микалко. Ключевые идеи книги
- Narrated by: Татьяна Маерс
- Length: 21 mins
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Рисовый штурм и еще 21 способ мыслить нестандартно
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Publisher's summary
В книге Рисовый штурм и еще 21 способ мыслить нестандартно Майкл Микалко предлагает техники для развития воображения. Обычно, сталкиваясь с проблемой, мы обращаемся к прошлому опыту и находим там наиболее подходящий вариант решения. Однако новые проблемы чаще всего отличаются от старых, поэтому мы терпим неудачу, пытаясь справиться с ними по старинке. Майкл Микалко называет этот способ мышления "репродуктивным" и бесперспективным. Чтобы "родить" оригинальную идею, нужно мыслить нестандартно. Он описывает общие стратегии мышления, которые использовались в науках, искусстве и промышленности на протяжении всей истории человечества. И дает оригинальный инструментарий, чтобы провести сеанс командного мозгового штурма. Если вы работаете один, техники помогут подстегнуть творческое вдохновение.
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