42 Rules for Engaging Members Through Gamification

Unlock the Secrets of Motivation, Community and Fun

By: Shelly Alcorn, Willis Turner

Narrated by: William L. Sturdevant

Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning, strategically explore unfamiliar environments and develop collaborative social connections. Games are human created, formalized structures and processes designed to maximize engagement and get the most out of the "play" impulse. In fact, gaming comes so naturally to us, we don't even notice it for what it is.

Two examples of large-scale gaming structures include our educational and political systems. Going deeper into understanding how gaming structures work, and intentionally applying those mechanics can give us an advantage when designing experiences meant to engage our members in the work of our associations.

Although games have been with us since we first learned to scratch marks on small rocks, what is new is the impact the Internet and technology is having on games and players alike. What was simple activity in the past, is rapidly turning into a large scale social phenomenon. At some point the term "gamer" will lose it relevancy and we will recognize gamers for what they are - an increasingly sophisticated class of experience consumers.

Games are the first mass media of the 21st century and gaming literacy is an essential skill all executives, staff, and volunteers need to develop in order to attract, appeal to, and invite a new generation of players to play the association game.

In this audiobook, we take a simple, practical approach to helping you and your volunteers take these ideas one step farther. By using these 42 rules, you will be able to use simple gaming mechanics to increase member engagement, improve educational outcomes, and build community in your industry or profession.

Download the accompanying reference guide.©2015 Super Star Press (P)2015 Super Star Press

great info on making games

I thought this book had a lot of great info for game of flying apps and anything programmatic. I recommend it definitely give this ebook or audiobook a whirl

NOT a good resource for gamification

I know I shouldn't expect a lot of value from a two hour audiobook, but still, I was very disappointed.
The authors profess to be gamification experts, yet are able to talk at length without actually explaining what it is, or how to use it. Much of their discussion seems to be meant for people using actual games, instead of people using game-like elements to keep people engaged in a task. For the most part, they are very vague about exactly what they want the listeners to do. It sounds like it's geared towards leaders of non-profit organizations to try to get their members more involved? That really isn't clear.
Even at two and a half hours, I feel this book is NOT worth a listen.