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アイデアが実り続ける「場」のデザイン 新規事業が生まれる組織をつくる6つのアプローチ
- Narrated by: 高城 亨
- Length: 9 hrs and 4 mins
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アイデアが実り続ける「場」のデザイン 新規事業が生まれる組織をつくる6つのアプローチ
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Publisher's summary
豊かな発想が自然にやってきて、失敗も“養分”となるような「場」とは?
新規事業施策の現場では、アイデア出しの方法論やフレームワークを学んだり、アイデアを磨き上げて事業化したりするプログラムが組まれています。
ただ、方法論を使えば有望な事業が生まれるわけでもなく、参加者はダメ出しばかり受けて意気消沈……。
求められているのは、アイデアが「やってくる」環境をつくり、成功しても失敗してもそこから得られた学びを組織に還元すること。
アイデアを出す側も評価する側も、価値観のアップデートが必要です。
数々の新規事業施策の現場を見てきた著者が考える、価値を生む組織をつくるためのトップダウンのアプローチ3つと、ボトムアップのアプローチ3つとは?
名和高司氏、ドミニク・チェン氏、守屋実氏、佐渡島庸平氏らとの豪華対談8本を収録。
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