Around the Corner to Around the World

A Dozen Lessons I Learned Running Dunkin Donuts

By: Robert Rosenberg

Narrated by: Wayne Campbell, Robert Rosenberg

Learn 12 key lessons from Dunkin’ Donuts former CEO Robert Rosenberg that offer critical insights and a unique, 360-degree perspective to business leaders and managers on building one of the world’s most recognized brands.

For entrepreneurs fighting for survival and leaders in growing businesses facing critical strategic decisions, competition is always fierce and the future is never certain. Throughout all the chaos, you need a mentor that has seen a business through the ins and outs and can offer guidance that will exponentially tip the odds in your favor to succeed.

Robert Rosenberg took over as CEO of Dunkin’ Donuts in 1963, 13 years after the first restaurant was founded by his father William. In his remarkable 35-year run, he grew the company from $10 million in sales to over $2 billion with more than 3,000 outlets. Through his tenure, Robert learned important lessons on running and scaling a family business.

Rosenberg shares his insider perspective on all the dramatic highs and lows that are part of the Dunkin’ Donuts story to guide you to your own success story.

In Around the Corner to Around the World, Rosenberg helps you as he:

• Distills the characteristics of a successful company through all phases of growth.
• Provides a new perspective on the dramatic story behind the rise of one of the world’s most iconic brands.
• Tells the first-hand account and essential lessons learned from the tenure of one of the most successful CEO runs in modern business history.
• Reveals some of the dramatic and surprising plot turns in the story of Dunkin’s rise to global prominence.

Around the Corner to Around the World tells a compelling story of lessons gleaned over a 35-year career building a small business into the iconic Dunkin' brand it has become.

The harrowing twists and turns and sometimes existential threats to the business will enlighten anyone starting or running a business.

©2020 Robert Rosenberg (P)2020 Thomas Nelson

stories of agility

interesting stories of how to be agile, adaptable and somehow loyal to your equity origins.

Excellent map

Road map a script to building a business. Really enjoyed this read and highly recommend.

Simple but good

As someone who grew up in the northeast and consumed a lot of Dunkin over the years, I was excited to pick this one up and revisit the history of the donut / coffee company. Inside it, I found some fun business and product stories, many of which brought me back to the Coolata and Munchkin-filled days of my youth.

The book itself is fairly simple, but it’s still a fun and enjoyable read, especially for fans of the Dunkin brand. Though it won’t necessarily change your life, it will be a good complement to a brand that likely already has. Check it out if you run on Dunkin yourself.

-Brian Sachetta
Author of “Get Out of Your Head”

One of the rare books you can listen on 1.5x speed. At least for me.

One of the rare books you can listen to on 1.5x speed. At least for me. Great story, tons of detail. A gentleman’s telling of a 35 year career serving his employees and customers; as CEO of Dunkin’.

Great combination

I love this book because it was an excellent history about Dunkin’ Donuts and interspersed was a great leader of a company and his wise information. The book is a perfect balance. It’s great for people who want to know the history of Dunkin’ Donuts and also for people who want to develop better business savvy

Lessons you can use right away

As a QSR business owner who grew up with the Dunkin brand all around. This was a lesson upon lesson about how to be a better company. The goal setting was consistent with many other leaders that I have heard and reinforces that concept in business and home.

Insightful and Impressive

Dunkin is one of my favorite brands. I enjoyed the entire history and focus on the people, brand and simplifying the strategy. Become an expert and focus. Good stuff. Thanks.

Dunkin Donut Rise from 60s-2000s

Good basic summary but missing on substantial details for how Dunkin adapted from 2000 to now