Inside the Tornado

By: Geoffrey A. Moore

Narrated by: Geoffrey A. Moore

""Billions of dollars in company revenue appear from nowhere.They're yours, and all you have to do is ship. Congratulations. You've managed to get your product across the chasm of market acceptance and into the tornado of market demand. It's all you can do to keep up with orders and keep track of all that money. Now, a word of warning""

In his pioneering Crossing the Chasm, Geoffrey Moore introduced readers to a gap or chasm in the Technology Adoption Life Cycle that innovative products must cross to reach the lucrative mainstream market. Now, Moore shows how to capitalize on the profit-rich niches and hyper-growth mass markets beyond the chasm. Continuing to chart the impact of the Technology Adoption Life Cycle, he explores its effects not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.

Using actual examples of cutting-edge firms, he applies the Life Cycle model to all aspects of managing a market-focused business strategy, including how to manage people effectively through each phase of the cycle. If you are marketing technology-based products or managing the people who do, then you will find yourself Inside the Tornado.

© and (P)1997 HarperCollins Publishers, Inc., All Rights Reserved. Harper Audio, a division of HarperCollins Publishers

Another must-read for technologists

I work in the technology industry, and have worked with every "stage" of customer Moore has listed here...from the visionary/enthusiasts to the laggards. His characterization of these customer stages is so spot on that it's actually funny.

Before the next technological marvel product comes around, get your basics right, so you can recognize which stage your particular product is in!

Still relevant and slightly confusing

The book has some decent longevity even with some of the companies and examples being a bit dated. The metaphors in the book are not well designed, so it is hard to understand the progression from one stage of the company to the next. However it is still a good read or listen, and it still raises some valuable points.

Crossing the chasm an inside a tornado or Classics

Unbelievable how old and how relevant these books are because if you think of the technology adoption curve and adapt it to other areas, other industries and other products follow the same patterns and just the level mastery the author has on the subject is unbelievable. Can you imagine what a delight it would have been to be in Silicon Valley in a marketing department of some te h company and all of a sudden Geoffrey Moore comes in as a consultant and starts calling the marketing shots —- 8 ball in the corner pocket off a two band ricochet…. Wow…

Good, but not "blown away"

Where does Inside the Tornado rank among all the audiobooks you’ve listened to so far?

Somewhere in the middle. It's the content that counts, and Geoffrey Moore seems to have a vantage point on business that no one else has.

What was one of the most memorable moments of Inside the Tornado?

The little interludes of cheesy music. The music sounded dated.

That said, the information is extremely valuable for business leaders and marketers.

What does Geoffrey A. Moore bring to the story that you wouldn’t experience if you just read the book?

He is the author, so to hear him read it gives it a little extra weight I guess. He also has a friendly voice and talks at a nice tempo. I did not listen to this at 2X speed.

If you were to make a film of this book, what would be the tag line be?

"Rated NA, Nerd Admission Only

How applicable it is to today even though the book is several decades old

Well even though the book is several decades old and the examples given our back to Andy Grove time but still is very applicable to our time to give him especially the great people in the world marketplace with artificial intelligence leaving ahead at a rocket team pace