Guerrilla P.R. 2.0

Wage an Effective Publicity Campaign without Going Broke

By: Michael Levine

Narrated by: Tom Weiner

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.©2008 Michael Levine (P)2009 Blackstone Audio, Inc.

Critic reviews

"With an encouraging tone and a splash of humor, the author introduces readers to the PR pro's mindset....Instructive and entertaining...a clear-eyed and clever bible for the enterprising grassroots publicist." ( Publishers Weekly)

Great content but it was a bit boring to listen to

The content was sound and it was very insightful. However, I found it a bit boring and laborious to finish listening to.

Nothing "Guerrilla" About This Book

This is a really good guide to basic PR without a single instance actual guerrilla approach. Essentially, Levine mixed up words "cheap" and "guerrilla". He failed to bring up any significant digital PR opportunities, despite his attempt to stay in touch with the trends.

So the value you'll get from this book is:

1. Wisdom and perspective from a PR veteran.
2. Some low-budget PR tactics.
3. Occasional creative PR example.
4. Lots of useful, basic and common sense PR advice.

Great book

Another great book by Michael Levine. I however prefered the book a A Branded World by him which got 5 stars.

Outdated, but one’s valuable.

Published 2009. Outdated.

If you can look past the consistent flow of outdated information, you can learn the basics about PR and publicity. However, it’s probably wiser to find a different book or read the print book, so you can skip all the obviously outdated references.

This won’t actually help you save money, because the money saving techniques chapter is based on print. I doubt any journalist today wants to receive letters in the mail.

I chose 3*, since in 2009, it would’ve been a 5* book, vs a 1*.

Audible wants more words, so I’ll add: Personally, it annoyed me he said we’re living “in an ADHD world.” Since this was published, people have become aware that using this phrasing diminishes the struggles people with ADHD face. IT IS REAL, it is NOT something EVERYONE has. ADHD is about WAY more than distraction. That and the whole world doesn’t have a diagnosable condition.

I wish the author would revise the book for modern times, since he clearly knows what he’s doing. (And get a better narrator)

I recommend for people who have reading disabilities like me, so I have to use audiobooks.