The Big Idea

How to Make Your Entrepreneurial Dreams Come True, From the Aha Moment to Your First Million

By: Donny Deutsch, Catherine Whitney

Narrated by: Donny Deutsch

It's the moment when you say, "There's gotta be a better way." It's the moment when you ask, "How can I solve this problem"

Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on that ordinary moment and the people who have the courage and stamina to make their dreams come true.

Some people think a big idea is like a lightning bolt striking out of the blue that slams you in the head. But it's hardly ever like that. The big idea isn't an act of God. It's an act of daily life. Simply put, the idea that will make millions starts with an observation.

A carpenter gets tired of almost losing a finger every time he slices a bagel. Bam! The Bagel Guillotine. A mother is frustrated that her pantry is full of stale food because the packages don't close. Bam! Quick Seals. Howard Schultz notices on a trip to Italy that there are coffee bars on almost every corner. Bam! Starbucks. None of them had a barrel of cash. None of them had a ton of experience. They had a big idea and the will to follow through.

In The Big Idea, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise. From the "Gut Check Moment" to "Mom Power," The Big Idea takes aspiring entrepreneurs along every step of the way. The Big Idea is your road map to the American dream.©2009 Donnie Deutsch Publications, LLC; (P)2009 Hyperion

Inspiring!!!

I'm an aspiring Inventor and lately I had been feeling a bit deflated in my progress. This book has given me new inspiration to not give up and to keep on keepin' on.

Inspirational

this will truly drive your ambition. If you didn't think you can make it give it a listen you'll be happy that you did.

Good information and inspirational.

Worthy of my time. Inspirational easy to listen to. Easy to put yourself in the story and make you think.

THE book on getting your ideas to market

I used to watch THE BIG IDEA religiously (and was on it twice ;) Donny tells it like it is in total realism without all "THE SECRET" or worthless delusional positive thinking books out there. I really miss the show and this is the "nuts and bolts" of what it was all about.

Although Donny comes from wealth the stories he presents of those that struggled to be successful and how they did it is incredibly inspiring.

I wish this book was even longer. Get rid of those books that tell you how to wish for success without any reality based info and get your ideas going by listening to this. Hope he does a follow up, I'll be first on the list to get it.

Liked it a lot!

I also purchased the book but have not had time to read it, so I am glad I could listen as I spend hours in my car these days. It is always inspiring to me to hear real-life stories about regular people just like me who have had an idea, persisted, persisted, persisted, and then been greatly rewarded (emotionally AND financially) for their efforts.

It's a good listen, and I enjoyed Donny's enthusiasm as he narrated.