The Titanic Effect

Successfully Navigating the Uncertainties That Sink Most Startups

By: Todd Saxton, M. Kim Saxton, Michael Cloran

Narrated by: Todd Saxton, M. Kim Saxton

What makes a start-up successful? This book, from award-winning business school professors and a tech serial entrepreneur, tells what makes start-ups successful. Instead of telling start-ups what to do, like most start-up books, they share what start-ups should avoid. Along the way, they share small-business start-up success stories gleaned from the How I Built This podcast and their firsthand experiences. These stories of start-up success are contrasted with stories of start-up failure from start-up graveyards and most notably, the Titanic. Like many of today’s start-ups, the Titanic hoped to disrupt the transportation industry of its time. It fell short, to a disastrous outcome, from the same sources that prevent start-up success today.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2019 Todd Saxton (P)2020 Todd Saxton