Tune in to hear Kathleen share how to build a customer-centric brand and navigate the highs and lows of business⁠.

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🚨Kathleen will also be a Panelist at our upcoming Beauty Business Brunch on May 19th in Washington, DC. Use this link to learn more, and join us! - https://www.eventcreate.com/e/bbb24

KEY TAKEAWAYS:

🔅 Jumping around between salons is normal at the beginning of your career.

🔅 Seek community and mentors when looking for somewhere to work early in your career.

🔅 Before venturing into the salon business, it's essential to meticulously plan every aspect, from the location and brand to the mission and financing, considering the impact on all stakeholders.

🔅 Kathleen started getting to know customers in what is now called the "pre-consult" before we had the technology to make it easy to accomplish! Trailblazer!

🔅 Color services have become very expensive, so making clients feel special and appreciated is imperative. The experience keeps them returning and paying the prices you want to charge!

🔅 Prices increased quickly, and customers demanded more than good hair. They are used to having good hair at a lower price, but with new looks, they do not understand the additional cost and time, so they need to be educated. Their experience will make up the difference between the cost they think it should be and what they pay.

🔅 Stylists want to work less and charge more. Some are making the same working less, some are pricing themselves out of their market, and others hit a ceiling, so they add hours...the jury is out

🔅 Be prepared for downturns, walkouts, and attrition. People will leave you; that is part of the business.

🔅 Aspiring SALON OWNERS: Plan out your first few months of rent because the excitement and fun will be disrupted by your bills being due 30 days later.

🔅Cancellation policies are best as a warning and for clients who take advantage (which is probably less than 5% of people).

👉Follow Kathleen on Instagram

👉Follow Inspire Salon on Instagram

🚨Kathleen will also be a Panelist at our upcoming Beauty Business Brunch on May 19th in Washington, DC. Use this link to learn more, and join us! - https://www.eventcreate.com/e/bbb24

The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.

CONNECT WITH US

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📸 Connect on Instagram

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📺 Watch on YouTube

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The views and opinions of our guests are theirs and important to hear. Each...

Tune in to hear Marcos Serrano, Financial Planner, tell you how to prepare for retirement and secure your family’s financial future!

⁠Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!

KEY TAKEAWAYS:

🟡Marcos fell in love with helping his community (immigrant community) and other middle-income families

🟡1 of 2 things are guaranteed to happen:

🟡1)You will hit Retirement Age

🟡2) You will pass away before you hit Retirement Age

...Thus, retirement planning and protecting your family's financial future in the event of a loss are two things to cover so make sure to set up a retirement plan AND get Life Insurance

🟡80% of surviving spouses (a married person whose spouse passes away) lose their home in the first 12 months!

🟡Over 158 Million Families do not have life insurance; that's a lot of people who are likely to lose their homes if they own it within a year of an unfortunate death!

🟡Questions to think about when planning for retirement:

🟡What is your retirement age?

🟡What is your risk tolerance; when it comes to investing, there is always risk.

🟡Do you want to travel in your retirement years? What does that look like?

🟡What do you want to achieve in retirement?

🟡Is it important to you that your house is paid off in retirement?

Marcos will also be a Panelist at our upcoming Beauty Business Brunch on May 19th in Washington, DC. Use this link to learn more, and join us! - https://www.eventcreate.com/e/bbb24

👉Follow Marcos on Instagram

👉Follow Primierica on Instagram

The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.

CONNECT WITH US

📬 Subscribe to our free newsletter

📸 Connect on Instagram

🎵 Connect on TikTok

📺 Watch on YouTube

📝 Check out our Blog

**This is not financial, tax, or legal advice. Seek out a registered/licensed professional. This information is from Marcos Serrano, a Financial Planner, on retirement planning and protecting your family's financial future in the event of a loss.

The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.

Tune in to hear Claire Monroe tell you why you better not sleep on email marketing...engagement is 5x higher than IG

⁠⁠Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!

Key Takeaways

--- IG engagement ~1%-4%

-- Average Hairdresser Email Open Rate ~20%

-- Email enables you to identify who saw your important messages about anything from price increases, promotions, or your travel plans! Then, you can reach out to those separately if you want/need to to make sure they get the message.

-- Every business should consider having multiple forms of communication and marketing, and one of them should definitely be email...+ The engagement rate for email over IG is 5x higher!

-- Claire recommends against providing a coupon or discount to incentivize clients to sign up for your email list. Instead, give them advice or educational content that provides value, not just a discount or a sales pitch.

-- Do not sell every time you send an email; sometimes, you must give value and create excitement about yourself and your brand.

-- Claire recommends and helps you understand how to use Flow Desk and develop your email marketing system.

-- Email marketing doesn’t have to be more than 1x month as long as you are consistent.

-- Integrated email marketing systems (the ones that come with your booking software) tend to have design issues and are not as powerful as separate systems like Flowdesk

-- Ideas for emails:

-- Make a tutorial video on social media and then send it via email

-- Short email about a new puppy or a team member or yourself had a baby

-- You or a team member had a life event

-- Monthly newsletter

-- New team member

-- A new restaurant or cafe near the salon opened

-- Consistency is the name of the game

-- Lived in looks = not seeing clients as much which might = they forget to book their appointment; stay top of your clients’ minds with regular communication...email is one of the best forms!

👉Follow Claiew on IG and check out his personal recommendations here.

The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.

CONNECT WITH US

📬 Subscribe to our free newsletter

📸 Connect on Instagram

🎵 Connect on TikTok

📺 Watch on YouTube

📝 Check out our Blog

The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of...