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The Influence Podcast

By: The Influence Podcast
  • Summary

  • The Influence Podcast hosts some of the marketing and tech industry’s most entertaining, honest, and all-around interesting human beings. Check in with us every Tuesday as host and The Influence Agency partner, Tom Yawney, chats with marketing professionals, influencers, managers, and digital personalities. The Influence Podcast is the must-listen podcast for marketing professionals everywhere.

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Episodes
  • Emerging Technology & The Future of Marketing w/ Amber Mac
    Oct 18 2021

    There has truly never been a more accessible time to create and produce content than today. The rapid evolution of technology has allowed anyone with access to a cell phone to produce content, share & distribute stories at a global scale, turn strangers into engaged followers, and build community - all while making money in ways that simply were not possible a short time ago.

    But considering the speed at which we are evolving, where is content and technology headed? There is no one better to dissect this question than Amber Mac. A tech guru, keynote speaker, bestselling author, co-host of the podcast series 'Marketing Disrupted', and quite an inspiring individual.

    In today's episode, we talk about the evolution of social media and content production, emerging technologies, and what protections or regulations may be needed in the future to protect the public from mis-information. Please enjoy our discussion on evolving technology, and the future of marketing

    Support the show: https://www.instagram.com/nfluenceagency/

    See omnystudio.com/listener for privacy information.

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    27 mins
  • The Anatomy of A Great Brand Partnership w/ Brittlestar
    Oct 26 2021

    You might know today's guest as the internet’s favourite dad or better yet, Brittlestar, also known as Stewart Reynolds.

    Hundreds of thousands of people tune in to watch Stewart’s videos every week - over 600 million views across his platforms to date! From politics, to vaccines, Black Friday deals to breaking down the meaning of WAP to parents - Stewart’s wit, humour, and satirical talents have made him a staple in the influencer marketing space.

    On this episode, Stewart joins us to talk about the evolution of the Influencer economy, tackling major social issues through social media, the anatomy of a great brand partnership.

    Support the show: https://www.instagram.com/nfluenceagency/

    See omnystudio.com/listener for privacy information.

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    27 mins
  • The Future of Events w/ Keith Wallace
    Nov 2 2021

    Since March of 2020, the economic impact on the events industry has been severe - which is probably the understatement of the year. Definitive numbers are unknown but according to the Center for Exhibition Industry Research, events were expected to generate approximately $105 billion dollars in direct and indirect spending in the year 2020 - but due to in person events coming to a screeching halt from the pandemic, the number dipped to 24 billion dollars.

    As travel and in-person meeting slowly returns back to a place of normalcy, the biggest technology conference in the world, Web Summit, is rolling the dice by returning to Lisbon in November 2021 and inviting attendees to join in on the action. And joining us today to talk about the road to events recovery, Keith Wallace, the General Manager of Collision, one of Web Summit’s most successful properties - which is also known as North America’s fastest growing tech conference.

    Support the show: https://www.instagram.com/nfluenceagency/

    See omnystudio.com/listener for privacy information.

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    29 mins

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