"As human beings, we love to hear and watch stories.”  - Brent Dykes 

Brent Dykes, Founder and Chief Data Storyteller at AnalyticsHero and Author of Effective Data Storytelling, has seen it all when it comes to managing and analyzing data. He has spent years at companies like Domo and Adobe, constructing and implementing data strategies, and now he is now taking his knowledge and experience to the market to help companies become world-class data storytellers. 

In this episode of Value Builders, Brent sits down with Dave to discuss his new book Effective Data Storytelling.  In the discussion, Brent defines data storytelling and helps us understand how data storytelling can help a company develop a high-performing data culture to drive change.  

Brent is also writing about the importance of creating and supporting a data culture within a company.  You’ll hear Brent expand on why creating a data culture is so important to fully realize the benefits of investments in data and data storytelling.

Effective Data Storytelling on Amazon

Brent's Data Culture Whitepaper 

“Some of our most traditional, original ideas of business strategy have turned out to be profoundly flawed.”  

The research is in,  the key to driving world-class customer retention and growth rates is not customer happiness or customer satisfaction. While both are important, it's the results the customer achieves with a supplier that matter most.   It may seem obvious, but conventional wisdom and behavior have not always led companies down a path to embracing the importance of ensuring customers achieve results.  

In this enlightening episode of Value Builders, Dave sits down with customer retention, growth, and strategy expert, Greg Daines, to discuss how Greg's economics background and retention research are providing a clearer understanding of how to  effectively attain better retention and growth rates by changing behavior and creating meaningful results for customers.

About Greg Daines 

Greg Daines is a leading expert in customer retention, growth, and strategy. Throughout his career as both a founder and executive, he has regularly challenged the conventional thinking. He has spent the past several years working with companies around the world to transform their results using his unique Total Customer Strategy playbooks. Greg is known for his thought-provoking and data-driven approach, and he holds advanced degrees in business and economics from MIT and Cambridge University.

“We need to market and sell what things do, not what they are…we need to be marketing and selling pains and gains.” - Aaron Thompson 

In this episode of Value Builders, Dave is joined by one of the most well-known names in customer success, SuccessCoaching CRO, Aaron Thompson.  

They sat down to discuss outcome-based selling.  Aaron helps us understand why it’s so important for companies to embrace an outcome-selling mindset and strategy in order to put teams and customers in the best possible position to achieve results - especially with subscription business models. 

In the discussion, he defines outcome-based selling, shares what we in B2B can learn from direct-to-consumer offerings, and talks about the realities of managing an infinite product lifespan with today’s buyers and why new thinking is necessary to retain and grow customer relationships.  

About Aaron Thompson 

Aaron Thompson is a world-renowned Customer Success Keynote Speaker and Educator. He is the Chief Revenue Officer at SuccessCOACHING (www.successcoaching.co), the world’s leader in Customer Success training and education. He is also the CEO and Founder of RedSlacks.com, an online library of free Customer Success educational content.  Aaron has decades of training and instructional design experience and has built and scaled numerous Customer Success organizations from scratch. This real-world background in both disciplines uniquely positions him as an educator in the discipline of Customer Success. Aaron is a very active participant in the global Customer Success community and consistently challenges the industry norms to improve and grow the CS function in its entirety.

When not evangelizing for Customer Success best practices, Aaron enjoys spending time with his friends and family in the great outdoors as an avid kayaker, golfer, and skier. He resides in the Pacific Northwest, USA, and as best he can, he takes full advantage of everything nature offers.