Culture Architects™ Podcast By David J. Friedman cover art

Culture Architects™

Culture Architects™

By: David J. Friedman
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Most leaders know that a strong culture is a foundation for building a great organization, but great cultures don't just happen on their own. Rather, they're designed and built systematically, brick by brick. Each week, join David J. Friedman, the best-selling author of Culture by Design, as he speaks with extraordinary leaders, from all walks of life, and they share their biggest successes, failures, and lessons learned on their culture journeys. If you're searching for the best insights on building a high-performing culture, then Culture Architects, a production of CultureWise, is for you.Copyright CultureWise LLC Economics Leadership Management Management & Leadership
Episodes
  • 53. The Power of The Collaborative Way: Transforming Teams and Culture w/ Lloyd Fickett
    Apr 20 2026
    In this episode, David sits down with Lloyd Ficket from the "The Collaborative Way", a framework for enhancing workplace relationships. In this conversation, Lloyd shares insights on how changing the way we relate can lead to better teamwork and innovation. He outlines five practices that help embed values into daily interactions and shares stories of organizations that have benefited from these approaches. This conversation is ideal for anyone interested in fostering a more collaborative and engaging work environment.
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    1 hr and 1 min
  • 52. Understanding the Dimensions of Trust w/ Dennis & Michelle Reina
    Mar 30 2026
    In this episode of the Culture Architects podcast, we explore the science and practicalities of trust-building with researchers and authors Drs. Dennis and Michelle Reina. Learn about the three dimensions of trust—character, communication, and capability—and how simple, deliberate behaviors can enhance teamwork and reduce friction. This episode offers practical strategies for rebuilding trust and highlights its importance in both professional and personal settings.
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    55 mins
  • 51. Moving People, Not Just Furniture: Larry O’Toole and the Gentle Giant Way
    Mar 9 2026
    In this episode of Culture Architects, David Friedman interviews Larry O'Toole, founder of Gentle Giant Moving Company. They discuss Larry's journey from engineer to entrepreneur, the unique culture he has built within his company, and the importance of hiring the right people. Larry shares insights on creating a positive customer experience, establishing core values, and the challenges of the moving industry. He emphasizes the significance of empathy in customer service and the need for intentionality in leadership and training. The conversation concludes with Larry's thoughts on sustaining a positive work environment and the future of Gentle Giant.
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    1 hr
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