Moms. You might picture them chasing after toddlers or packing lunches, and yes, part of their reality involves those things. But here's a fact that may surprise you: they're the largest economic force driving consumer markets.

Picture them less as stressed-out parents and more as confident shoppers with credit cards in hand. They're not just buying diapers and snacks; they're the real decision-makers behind a vast range of household purchases.

In this episode, I spoke with Maria Bailey, an authority on marketing to moms, award-winning author, radio host, former Lifetime TV host, speaker, and CEO of BSM Media.

We discuss how moms with credit cards represent a significant buying group and emphasize the importance of tailoring marketing and product development to this demographic, even for products where moms might not be the end users.

Tune in!

Key Takeaways

Intro (00:00)

Why moms are a main consumer group (01:52)

The evolving demographics of moms (04:50)

Gen Z moms entering the market (08:12)

Importance of online reviews for moms before buying (14:06)

Younger moms and in-store research (17:59)

Consistent values across mom demographics (32:26)

Future of influencer and affiliate marketing (40:21)

Additional Resources

Connect with Maria Bailey

- LinkedIn: https://www.linkedin.com/in/mariabaileybsm/

- X/Twitter: https://x.com/MariaBailey?s=20 https://twitter.com/MomTalkRadio

- Instagram: https://www.instagram.com/momtalkradio/

- Facebook: https://www.facebook.com/MariaBaileyBSM

- Find all Maria Bailey books here: https://www.amazon.com/stores/Maria-T.-Bailey/author/B001HCWBFC

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Amazon's FBA program offers sellers immense convenience, but staying on top of evolving fee structures is crucial for maintaining profitability.

2024 brings some significant FBA fee changes, and in this episode, I am joined by Avenue7Media's experts, Malia Kim and David Wilhelm, to break them down and offer strategies to help you adapt and stay profitable.

We dissect the adjustments in FBA Inbound, Storage, and Fulfillment fees, offering insights and strategies to navigate and mitigate these costs effectively, ensuring sellers stay ahead in the competitive Amazon landscape.

We also look at how these changes could affect your competitiveness in the marketplace, including your Buy Box win rate and search visibility.

While these changes might initially feel complex, there's an important takeaway: Amazon is offering ways for sellers to gain greater efficiencies that can offset some of the costs associated with them.

Tune in now to adjust your strategy proactively to the new changes and take control of your Amazon success in 2024!

Key Takeaways

Intro (00:00)

Breakdown of inbound and storage fees (01:29)

Amazon FBA cost increases and optimization strategies (07:03)

Benefits of opting out of certain fees (12:25)

Examination of decreased FBA fulfillment fees (17:10)

Partnering with Amazon to reduce waste and improve shipping efficiency (29:04)

Analysis of Amazon FBA storage fee adjustments (35:09)

Amazon's business strategies and impact on sellers (40:05)

Amazon's Warehouse and Distribution Services and winning the Buy Box (48:01)

Additional Resources

Malia Kim’s LinkedIn: https://www.linkedin.com/in/maliakim/

David Wilhelm’s LinkedIn: https://www.linkedin.com/in/davidwilhelm100/

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- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

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Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!

Unless you have been living under a rock, you must have heard about the Amazon aggregators/acquirers' recent struggles and the bust of their business model. In fact, Thrasio, the biggest aggregator, recently filed for Chapter 11 bankruptcy protection.

But even though the aggregators bit off more than they could chew and bought businesses at sky-high valuations, the market for product companies is still active.

In this episode, I have the cofounders of GW partners, Chris Shipferling and Jason Somerville, to talk about the market for product companies and how to maximize your business value all the way to exit. Their investment banking firm prepares product companies for optimal valuation and sale

Chris and Jason give an inside look at all the things buyers/acquirers are looking for in today’s market to prepare your product company for an optimal valuation and sale.

From focusing on certain sectors to understanding the pivotal shift from growth to profitability, we cover a lot of ground with all the steps you need to take to ensure a lucrative exit.

If you're aiming for that ultimate wealth-creation event through the sale of your company, don't miss out on this episode!

Key Takeaways

Intro (00:00)

Current market trends and active sectors (01:13)

Insights on M&A activities and market conditions (03:15)

Amazon-centric businesses and valuation changes (05:13)

GW Partners' unique approach to selling companies (10:04)

The transition from Amazon-only to multi-channel strategies (16:42)

What buyers look for in acquisition targets (23:01)

Ideal client profile for GW Partners (29:11)

Strategies for improving profitability (35:40)

Predictions on market rationality and future trends (38:44)

Additional Resources

Connect with Chris and Jason

- Website: Gw.partners

- Chris Shipferling: https://www.linkedin.com/in/chrisshipferling/

- Jason Somerville: https://www.linkedin.com/in/jason-somerville-7273b71a/

---

- Schedule a FREE consultation with the Ave7 team

- Grab the FREE Amazon Seller Central Checklist

- Get the book “The Amazon Jungle” book by Jason Boyce

- Learn more about Avenue7Media

----

Day 2 Podcast has a goal of helping Amazon sellers learn how to launch, grow and protect their brand on the world's largest online marketplace (and beyond).

Follow us on your favorite podcast platform so you never miss an episode!