Many entrepreneurs don’t hire well, and those that do mostly dread the activity. Dan Sullivan aims to change that. He explains a mindset shift about hiring differently as entrepreneurs, exploring how thinking of hiring as casting a play creates a new perspective on team building and collaboration.

Show Notes:

• Most entrepreneurs view hiring as a cost rather than an investment.
• An entrepreneur’s attitude toward hiring shapes the future of their relationship with their team.
• The notion of casting, as opposed to hiring, highlights the importance of finding the right fit for a role within the team.
• When entrepreneurs view the hiring process as casting, they shift their focus from simply filling a position to selecting individuals who will fit well within the existing team dynamic.
• It also helps them identify areas for improvement, reallocate roles, and ensure that the team functions cohesively toward common goals.
• It pays to view your business as a theater production, where the success of the team depends on how well each member fits into their role and collaborates with others.
• It doesn’t matter what anyone is doing on their own. It’s all about how you’re producing something as a team.

Resources:

The Impact Filter™

The Front Stage/Back Stage Model®

Unique AbilityⓇ

10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy

The Gap And The Gain by Dan Sullivan and Dr. Benjamin Hardy

Dan Sullivan and Steve Krein delve into the power of the “When Are You Great?” tool, discussing how it serves as a crucial planning aid and a potent marketing resource. Using real-world examples, they explore the implications for crafting compelling offers, narrating impactful stories, and leveraging a marketer’s secret weapon.

Highlights:

To figure out what gets talked about, you have to combine everything you’re telling with everything you’re being told.

You share when you’re good because you have competition. Others share when you’re great because they don’t think you have any competition.

Saying when you’re good is trying to make a convincing argument. Being told when you’re great is your compelling offer.

How you're making people feel transcends what you do for them.

Your messaging should include both what you do and what happens when someone participates in it.

Measuring impact is hard in the short term, but unavoidable in the long term.

Resources:

The Four Freedoms

The Self-Managing Company by Dan Sullivan

The Strategic Coach Entrepreneurial Time System®

The End of the World is Just the Beginning by Peter Zeihan

The end of a year and the beginning of another is a great time to reflect and plan. Dan Sullivan and Steve Krein discuss effective ways entrepreneurs can look back on what’s happened and look ahead to what they want to accomplish, sharing insights from their own experiences running successful businesses.

Highlights:

A lot of people feel uncomfortable talking about long-term planning.

You can use the new year to reflect on the progress you've made over the last 12 months and what you need to do over the next 12 months while fitting it into the context of what your long-term mission is.

You can reuse your past any way you want.

It’s much easier to think about 25 years as 100 quarters: a quarter is enough time to get stuff done, but not so long that you’ll lose your way.

No one can predict the future. It’s all just guesses and bets.

Consistency over time in your past is crucial for building your future.

For the most part, entrepreneurs starting a new business don't have any structure or process that works.

There's a quick deviation from values sometimes when you're trying to just get financial return.

The more you plan backwards from the future, the better you get at it.

Resources:

10x Is Easier Than 2x  by Dan Sullivan and Dr. Benjamin Hardy

Learn more about Steve Krein and StartUp Health

The Strategic Coach® Program

Learn more about Unique Ability®