I'm talking with Lewis Nurney from UFit Podiatry in Singapore this week. Lewis is a dynamic UK podiatrist whose career could have started in the National Health Service, NHS, as many new graduates do. However, a single beer at a conference in Liverpool led to him doing a one-month student placement in Singapore, eventually leading to a move to Singapore and embracing a radically different cultural and professional landscape.

This episode tracks a personal journey of growth and discovery and dives into the strategic decisions that define a career path.

You can connect with Lewis on LinkedIn, or you can email him directly at lewis.nurney@ufit.com.sg

If you have any questions about this podcast, you can email me at tyson@podiatrylegends.com

The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

Schedule a FREE 30-minute Zoom Call with Me.

If you have questions about your podiatry business, team, personal goals and career direction, organise a time to talk with me. I'm here to help in any way I can. You have everything to gain and nothing to lose.

I recommend following the link below to my calendar and scheduling a free 30-minute Zoom call. I guarantee that after we talk, you will have far more clarity on what is best for you, your business and your career.

My SCHEDULE - https://calendly.com/tysonfranklin/podmeeting30

FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz

Do you want to learn how to copy and paste your competitor's website and email copy into Chat GPT and use AI prompts to create even more compelling communications and sales copy? You need to do this if you want to avoid sounding like everyone else in your industry.

Scroll to the bottom of this page, and you will find a link to the exact prompts shared by my guest and professional Copywriter, Joe Cunningham, aka Copywriter Joe.

Joe Cunningham has helped brands like Huel, Traffic & Conversion Summit, and Stacked Marketer connect with their audiences and get conversions.

If you want to connect with Joe, you can email him at joe@copywriterjoe.com or visit his website, www.copywriterjoe.com

Show Notes

0:00 Introduction

1:01 What is a copywriter?

1:41 The difference between copywriting and content writing.

4:58 Creating a good content strategy.

6:07 Smart copy on your website homepage is a selling moment.

10:20 Direct Response copy

13:31 The price of what you’re selling has a big influence on your copy as well.

18:30 The copywriting process/steps

19:44 Using Google Reviews, testimonials and success stories

24:47 Headlines and designing ad copy.

25:19 How is AI affecting what you do as a copywriter?

31:14 What are the best practices to follow if you're doing your own copy?

34:34 Making your website stand out.

37:10 Layout: your writing for skimmers and deep readers.

39:19 How to use your competitor's copy to improve your own and stand out.

39:54 AI Hack – (information and prompts in show notes on https://www.podiatrylegends.com/

41:29 Choosing a copywriter – the vetting process.

43:34 How you become a copywriter – the qualifications

47:34 Joe's contact details

The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

Do you require some assistance getting your podiatry business in shape?

If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching

FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz

Joe's Prompts

https://www.podiatrylegends.com/blog/

Simon Hrobelko is the owner of My Podiatrist Canberra and the nail surgery clinic Ingrown Toenail Care. Prior to becoming a podiatrist, Simon served in the Australian Army and spent 11 years as a Crime Scene Investigator for the New South Wales Police and the Australian Federal Police.

Simon feels there are many similarities between being a CSI and a Podiatrist; both require good communication skills. You must keep gathering the evidence and asking the right questions, and everything will start to reveal itself. They call that Deductive Reasoning.

The next 2-Day LIVE Podiatry Business Reboot: https://www.tysonfranklin.com/events/2DayPodiatryReboot2024

Do you require some assistance getting your podiatry business in shape?

If you do, feel free to email me at tf@tysonfranklin.com and visit my podiatry coaching page - https://www.tysonfranklin.com/Coaching

FACEBOOK GROUP Podiatry Business Owners Club - https://www.facebook.com/groups/podiatrybusinessownersclub

MY BOOK is available on AMAZON

It's No Secret...There's Money in Podiatry - https://amzn.to/3JhO9cz