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Proof to Product

By: Katie Hunt
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  • Summary

  • Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products! Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you’re building a business that supports your best life. If you’ve ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you’re a just starting out on your business journey or you’ve been at it a while growing an empire, this show is for you. Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you’re in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you’ll gather new ideas each week to help you grow your profit, build your team and lead with integrity. Host Katie Hunt and her guests bring you actionable ways to expand your product line, manufacturing overseas, optimize your e-commrce websites on Shopify, Faire, Etsy, Abound, Tundra, Squarespace or in brick & mortar locations. How to start or scale wholesale sales including pitching stores, wholesale outreach, trade show exhibition, working with sales reps, managing inventory, warehousing product, sales systems, wholesale follow-up strategies and working with key accounts. Marketing strategies for small businesses including content creation, leveraging tik tok and instagram tactics without feeling burned out, why you can’t rely solely on social media for sales and why email marketing systems on platforms like Klaviyo, Flodesk and Active Campaign are so powerful. Listen in as Katie and our guest experts help you strategize and tackle your biggest business goals. Host Katie Hunt brings a unique perspective to entrepreneurship. Since 2011, she’s helped thousands of product brands get their products on the shelves of their favorite retail stores through her Paper Camp program (www.prooftoproduct.com/papercamp). Prior to that she worked in the corporate world for over a decade leading business development and marketing teams. She has two MBAs - one in finance and one in marketing. And, she owned & operated her own product based business for over 8 years, selling her products to stores throughout the world from her garage. Katie knows the struggles you face as a product based business and she’s here to pull back the curtain and share her best kept secrets so that you don’t have to learn things the hard way. Find our free trainings & resources for product based business owners at www.prooftoproduct.com/resources
    ©Proof to Product & Katie Hunt
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Episodes
  • 340 | Pitching Holiday Gift Guides with Nora Wolf, Wolf PR

    340 | Pitching Holiday Gift Guides with Nora Wolf, Wolf PR
    Apr 30 2024

    I know what you're thinking. Why are we talking about holiday gift guides when it's only spring? I know.

    But just like how product development cycles require advanced planning, so does pitching the press and getting your products featured in holiday gift guides.

    Today's guest is Nora Wolf from Wolf PR, a boutique public relations firm that she founded in 2011. Wolf PR specializes in furniture, textiles, lighting, and collectible design. In addition, they have consulted with a wide range of companies, big and small. In 2020, Nora and her business partner, Kristen Larson, launched a second business called WolfCraft.

    WolfCraft's mission is to help creative businesses build brand awareness with actionable PR and content strategies that resonate with clients and the media. Nora is known for helping product-based business owners get their products featured in holiday gift guides.

    During this episode, we're talking about your holiday gift guide pitching timeline, what you need to have prepared, and how to put your best products forward when pitching press for holiday gift guides.

    If pitching holiday gift guides is something you are focused on for this year, I want to invite you to a free workshop that we're co-hosting with WolfCraft PR on May 7th at 9am PT/12pm ET.

    They will share best practices for pitching your products to gift guides and tell you more about their upcoming program that helps you get your products featured in gift guides.

    You can click here to register for this free workshop.

    You can view full show notes and more at http://prooftoproduct.com/340

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp
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    31 mins
  • 339 | Updates on Independent Contractor Guidelines with Kira La Forgia, Paradigm Consulting

    339 | Updates on Independent Contractor Guidelines with Kira La Forgia, Paradigm Consulting
    Apr 23 2024

    If you work with independent contractors in your business, you will want to listen closely to this podcast episode. In March 2024, the US Department of Labor issued new stricter guidelines regarding independent contractor workers.

    Today's guest is HR consultant and expert, Kira La Forgia of Paradigm Consulting. She is breaking it all down for us so we avoid penalties and audits.

    We talk about new changes, how they affect you, and how to protect yourself if you currently have team members who may be misclassified.

    You may remember Kira from episode 238 where we talked about how to build your dream team. If you do not yet have a support team in your business, I would start with that episode and then come back and listen to this one next.

    Kira has a Future-Proof Your Team workshop that you can get $50 off of if you sign up via our link.

    Today’s episode is brought to you by our Deciding What to Delegate free workshop. As busy entrepreneurs, one of our biggest challenges is knowing where to dedicate our time and energy. We’re usually so busy doing the work in our business that we have a tough time identifying what we can hand off to someone else. This on-demand free workshop will provide you with 3 simple steps so that you can identify what projects to outsource so that you can stop being the bottleneck in your business.

    SIGN UP

    You can view full show notes and more at http://prooftoproduct.com/339

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp
    Show more Show less
    41 mins
  • 338 | Exiting and Acquiring a Business with Kiwi Schloffel & Meghan Hopkins Sokorai

    338 | Exiting and Acquiring a Business with Kiwi Schloffel & Meghan Hopkins Sokorai
    Apr 16 2024

    If you have ever considered exiting your business or even acquiring another person's business, today's podcast episode is for you. My guests today are two of my clients and also friends: Meghan Hopkins Sokorai of And Here We Are, and Kiwi Schloffel of Your Gal Kiwi.

    Last year, Kiwi made the decision that she wanted to exit her product-based business and specifically exit the day-to-day operations of manufacturing. During this episode, these ladies share their individual and collective stories about how the Your Gal Kiwi brand is now under the umbrella of And Here We Are. They'll share how this collaboration came to be, considerations and questions they both had as they structured this deal, and what it means for both brands moving forward.

    Today’s episode is brought to you by our Proof to Product resource library. It’s where you can get your hands on our free resources to help you start, streamline and scale your business in your own way and at your own pace.

    GET FREE ACCESS

    You can view full show notes and more at http://prooftoproduct.com/338

    Quick Links:

    Free Wholesale Audio Series

    Free Resources Library

    Free Email Marketing for Product Makers

    PTP LABS

    Paper Camp
    Show more Show less
    43 mins
Art Leadership Economics
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