Happy Market Research Podcast  By  cover art

Happy Market Research Podcast

By: Jamin Brazil
  • Summary

  • Perspectives from Top Brands: The podcast goes deep with today’s top minds in market research including GoDaddy, LinkedIn, and Adobe about tech and industry trends.
    Jamin Brazil
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Episodes
  • Ep. 604: Douglas Healy – Senior Director, Consumer Insights – Gatorade at PepsiCo provides a comprehensive overview of Package Testing
    42 mins
  • Ep. 603 – Qual360 North America – Linda Mielnicki Light from Mars Wrigley on Three Key Elements Driving Humans During an Inflation
    Mar 6 2023
    This podcast is being done in conjunction with Qual360 North America. The conference will be held on March 8 and 9 in Washington DC at the Gallup World Headquarters. This year’s theme is empath, diversity, and resilience. Similar to last year, I will be hosting the event and I would love to see you. To learn more, check the show notes or just DM me on LinkedIn. Our guest today is one of the speakers at Qual360. Linda Mielnicki Light, Associate Director of Global Insights Connect and Gifting Portfolio at Mars Wrigley. Mars is an American family-owned multinational manufacturer of some of the world’s most iconic products including M&M’S®, SNICKERS®, ORBIT®, EXTRA® and Skittles. Prior to joining Mars, Linda served as a senior insights leader at Con Agra Foods, FedEx, and McDonalds and started as an intern at Coca-Cola. Find Qual360 North America Online: Website: https://na.qual360.com/ Find Linda Online: LinkedIn: https://www.linkedin.com/in/lindamielnicki/ Website: https://www.mars.com/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.  [00:00:00] Jamin Brazil: Hey, everyone, you are listening to the Happy Market Research Podcast. This podcast is being done in conjunction with QUAL360 North America. The conference will be held on March 8th and 9th in Washington DC at the Gallup world headquarters. This year’s theme is empathy, diversity, and resilience. Similar to last year, I’ll be hosting the event, which I’m super excited about, and I would love to see you, my listeners, there. To learn more about the event, you can check the show notes or you can DM me on LinkedIn, or you can just Google qual 360 North America and it’ll take you right there. Our guest today is Linda Mielnicki Light. She is the Associate Director of Global Insights Connect and gifting portfolio at Mars Wrigley. Mars is an American family-owned multinational manufacturer of some of the world’s most iconic products including M&M’s, Snickers, Orbit, Extra, and Skittles, all of which I stock from Costco regularly. Prior to joining Mars, Linda served as a senior insights leader at ConAgra Foods, FedEx, and McDonald’s and she started her career as an intern at Coca-Cola. Linda, welcome to the Happy Market Research Podcast. [00:01:12] Linda Mielnicki Light: Hi, Jamin. Great to be here with you. [00:01:18] Jamin Brazil: HubUX is a research operations platform for private panel management, qualitative automation, including video audition questions and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit HubUX.com. It is a pleasure to be able to connect with you. We’ve done so professionally before. This, obviously, is in conjunction with your upcoming talk. But before we get into the actual topic, I wanted to kind of get a little bit more context as a consumer insights professional in 2023. We’re just stepping into the year, finishing up the first month. What is keeping you up at night? [00:01:59] Linda Mielnicki Light: It’s a great question. So for me, I am torn between really two things. Torn between embracing technology. So as we think about the future of market research, I truly feel like we kind of have to get beyond just asking consumers, “What do you think or feel about this?” But really start to tap into some of the technology that’s at our fingertips. Now, when we think about technology, let’s think wearables, biometric feedback sensors, and this kind of thing. That’s the way of the future. And this is probably going to be impacting the way people eat, the way people sleep, how often they work out. And so as I think about that, from a CPG standpoint, I think we need to be very cognizant of that and the ability to tap into those kinds of mechanisms to really understand the full totality of a person. Now, that said, the thing that kind of keeps me up at night is just the fact that you have so much of this data that can be used and manipulated for nefarious purposes. And so as I think about that, there’s just such a responsibility. So the ability to go in and say, “Yes, I want to have wearables. I want to do this and that, broadcast my life everywhere.” That stuff also lives on forever. So technology is a good thing, and it’s a bad thing. So it’s one of the things that keeps me up at night. The other one is, and Jamin, you and I know,...
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    18 mins
  • Ep. 602 – Reed Cundiff, CEO at the Schlesinger Group, on 3 Trends That Will Impact the Insights Industry in 2023
    Feb 6 2023
    Our guest today is Reed Cundiff, Chief Executive Officer at the Schlesinger Group. Founded in 1966, Schlesinger is a leading provider of quantitative and qualitative research solutions and has built and bought leading technology solutions providing customers with both best-in-class service and software. Prior to joining Schlesinger, Reed served as a General Manager at Microsoft, SVP at the Yankee Group, and CEO of the Americas for Kantar. Find Reed Online: LinkedIn: https://www.linkedin.com/in/reed-cundiff-3b0a181/Schlesinger Group: https://www.schlesingergroup.com/en/ Find Jamin Online: Email: jamin@happymr.com LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audionautix.com This Episode is Sponsored by: HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. [00:00:00] Jamin Brazil: Hey, everybody. You are listening to the Happy Market Research Podcast. We have a special guest today, Reed Cundiff. He is the chief executive officer as the Schlesinger Group. Founded in 1966, Schlesinger is a leading provider of qualitative and quantitative research solutions and has built and bought leading technology solutions which now provide companies best-in-class, both in terms of service and software. Prior to joining Schlesinger, Reed has served as a general manager at Microsoft, SVP at the Yankee Group, and CEO of the Americas for Kantar. Reed, thanks so much for making time for us and being on the Happy Market Research Podcast today. [00:00:44] Reed Cundiff: Thanks for having me, Jamin. It’s a pleasure to be here. [00:00:50] Jamin Brazil: HubUX is a research operations platform for private panel management, qualitative automation including video audition questions, and surveys. For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com. I’d like to start out with this context question. Tell us a little bit about your parents, what they did and how that informs what you do today. [00:01:15] Reed Cundiff: I love this question, and probably my mom in particular loves this question. Both my parents worked outside the home. My dad was a mechanical engineer at DuPont for over 30 years. And I have to say, he believed in a structured approach to pretty much everything in life as engineers sometimes do, and also had a real strong belief in efficient execution, whether that was at work, whether that was mowing the lawn or whatever the case may be. And so I think that kind of structured approach and focus on efficiency certainly has showed up in my work life and home life. The interesting blend was my mom was a change management and a talent consultant with Towers Perrin and Watson Wyatt and a few other organizations. And so she honestly built a career around the belief and the power of people and teams to be able to tackle pretty much anything in the world and just the importance of human capital within a business context. So together I feel like honestly, it’s pretty logical that I ended up here. I couldn’t have told you that at 22, but bent towards a structured understanding of the world and a focus on the people side of business has I think really driven me to where I am now. [00:02:44] Jamin Brazil: It is a special skill set that you possess and that has thankfully been installed by your family, that both probably in terms of DNA and also obviously observational. So that’s super interesting. But it’s a special skill to be able to take the chaos of life or business and then create order around that and structure so that you can create repeatable processes. Have you seen in your career, is this a skill that’s innate with people, or is this something that you see people that maybe don’t have it can invest in and actually achieve that? [00:03:14] Reed Cundiff: I think it’s absolutely a skill that people can learn. And of course people are going to have a tendency coming in. But what pops to mind for me, Jamin, was my first job out of school was as a market analyst for Gartner. And this is where believe it or not, even after what I consider to be a pretty good education, thinking in a logical way and communicating in a structured way was something that I’d only taken the first couple steps in a marathon in learning how to do. And those first few years out of school, I thankfully had folks who were willing to invest time and energy in teaching me how to improve. And I definitely feel like that’s put me on a better path than I would’ve been just in a state of nature. [00:04:05] Jamin Brazil: Yes, ...
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    22 mins

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  • 10-22-22

Great Episode

I love this episode -- so many insights. I will be looking up Susan Fader and cognitive demographics more.

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