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The Founders

By: Campfire
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  • Summary

  • Discover the start-up stories behind some of the most successful and innovative businesses and brands from the founders themselves. In this podcast series, fellow co-founders of Campfire, Alex Brown and Joe Gradwell speak to business owners about how they went from idea to launch, their strategy for growth and sustainability, but also their personal story which offers an insight into the entrepreneurial drive. Whether you’ve got the next great business idea or running your own start-up, this podcast shares invaluable knowledge that you won’t find anywhere else. Connect with Alex, Joe and Campfire here: https://linktr.ee/thefounderspodcast
    Campfire Group Ltd.
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Episodes
  • Campfire: How our rivalry made us perfect business partners

    Campfire: How our rivalry made us perfect business partners
    May 10 2023
    Joe Gradwell and Alex Brown founded social first marketing agency Campfire after meeting and fostering a healthy rivalry at Social Chain.

    In the final episode of the podcast, Alex and Joe are now telling their founding story.

    They explain what led them to starting their own competing agency; how they landed on their company values, which includes the ‘no d*ck head’ rule; how they romanticised their business and how that manifested into probation passing fireworks.

    To keep up with Alex and Joe’s plans for the future, follow  the team behind The Founders.
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    52 mins
  • Knoops: Jens Knoop on how to diversify your revenue stream

    Knoops: Jens Knoop on how to diversify your revenue stream
    May 3 2023
    Jens Knoop’s passion for hot chocolate led him to found Knoops in 2013 with only one store. Now, with more than 10 stores nationwide and an online range, you can now consider Jens Knoops, as the modern day Willy Wonka. 

    Jens explains how while researching as part of his previous job, he stumbled across the ‘little luxuries’ market - which when paired with his nostalgic love of chocolate, led him to starting Knoops.

    Knoops battled with the covid pandemic and so Jens shares exactly what he thinks startups should be focusing on in their early days to ensure they have a diverse revenue stream.

    He also shares valuable insights into how he diversified their revenue streams when faced with the adversity of the pandemic, and why startups should consider this from day 1. 

    Ahead of opening Knoops’ in Manchester, he shares what he’s doing to ensure the Knoops experience is the same in every store.

    Follow Knoops and the team behind The Founders.
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    37 mins
  • Cano Water: Turning water into a £2.1 million business with Josh White

    Cano Water: Turning water into a £2.1 million business with Josh White
    Apr 26 2023
    What started out as a holiday became the foundation for a million pound business. Josh White was horrified by the number of plastic bottles covering beaches on a trip abroad and, with his co-founders, began the mission to reduce single use plastic with a fresh and forward-thinking approach. 

    Josh describes how they convinced investors that canned water wasn’t too radical, and the turning point with a little help from Sir David Attenborough himself; he also shares the sad impact that founding a company had on his mental health and how it links to their slogan ‘Don’t Bottle It’.

    Plus he discusses the exclusive details of their recent rebrand and how integral his personal brand has been to growing the company to new successes.

    Follow Josh White, Cano Water and the team behind The Founders.
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    45 mins
Biographies & Memoirs Leadership Management Economics Social Sciences
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