The B-Word  By  cover art

The B-Word

By: James Healy
  • Summary

  • All organisations are fundamentally in the business of behaviour change. But how well does your organisation understand behaviour? In “The B-Word”, Deloitte’s global Behaviour First leader James Healy explores how organisations can use a better understanding of human behaviour to address some of their most pressing challenges. Featuring leading figures from social and behavioural science discussing a diverse range of topics, the B-Word is a fascinating exploration of what it means to be human and how organisations can better understand and influence behaviour. In a world where so many of the most biggest challenges – and opportunities – for individuals, organisations, and society come down to changing behaviour, can you afford not to understand it?
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Episodes
  • Start At The End
    Dec 22 2023

    Every organisation, including yours, is in the business of behaviour change. But is your organisation willing to try new ideas, test and learn, experiment?

    In this episode, James talks to author and behavioural science pioneer Matt Wallaert about Don Draper, Steve Jobs, actuaries, toddlers, and the power of humility.  There's even a bit of David Attenborough thrown in for good measure. 

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    56 mins
  • The Power of No
    Oct 26 2023

    No. Non. Não. Nein. Nej. Nie. La. 

    It's a simple word. Why do so many of us find it so difficult to say?

    In this episode, James is joined by Professor Vanessa Patrick to talk about how to say "no" more effectively, whether you've been asked to work on your birthday, to marry someone live on the big screen at a football game, or indeed to shoot a randy elephant in the jungles of Burma. 

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    48 mins
  • Less is More
    Aug 31 2023

    More. Faster. Sooner.

    The modern world of work is all about productivity. What if the secret of increasing productivity was actually the last thing youd think of?

    In this episode James meets Dale Whelehan, CEO of 4 Day Week global to talk about Frederick Winslow Taylor, Josef Stalin, Richard Nixon, Pink Floyd, Sisyphus, and why less really might be more...

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    45 mins
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