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In 2025’s shifting nonprofit funding landscape, many organizations face steep federal grant cuts, prompting a pivot toward overlooked private foundations. In a timely discussion, Rachel Fidler Cannella of Instrumentl joins Megan Speer to share insights on navigating this challenge, highlighting examples like Second Harvest Food Bank. She debunks the myth of grants as “easy money,” noting most professionals spend 40+ hours per application with no guarantee of success. The conversation emphasizes how AI and cross-team collaboration are transforming the grant process, and Rachel offers practical strategies for strengthening grant efforts—urging leaders to focus on what’s working, set clear priorities, and adopt systems that foster visibility and sustainability.

Rachel Fidler Cannella is a skilled educator & nonprofit professional with over a decade in the Arts & Culture sector. She now leads educational programming as the Events & Community Manager at Instrumentl, the all-in-one grants platform for tracking, management, and prospecting.

Prior to Instrumentl, Rachel served as Senior Manager of School & Teacher Programs at the Natural History Museums of Los Angeles County, leading all educational programming for 150,000+ annual school visitors at two county museum sites. She has also directed creative arts programming at Holocaust Museum LA and designed environmental education courses at the Portland Children’s Museum, in partnership with the Oregon Zoo.

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When the world feels like it's erupting around your nonprofit, should you wait for the storm to pass or forge ahead? In this timely conversation, Kimberly Bottom of Feather shares why inaction during uncertain times poses the greatest risk to your organization's future. We dive into the current challenging climate for nonprofits - from funding freezes to harmful rhetoric questioning the sector's legitimacy. Rather than seeing these as reasons to retreat, Kimberly reveals how they create unprecedented opportunities to amplify your mission and transform criticism into connection. "All press is good press," she notes. "The fact that nonprofits are being recognized nationally, even though the rhetoric is bad, gives us a taller soapbox to show what we're really about." The conversation explores practical strategies for nurturing donor relationships across generations, leveraging automation to create surprisingly personal experiences, and approaching new communication channels with a "test, don't guess" mentality. Whether you're feeling overwhelmed by technological change, unsure about investing in marketing during lean times, or simply looking for a confidence boost, this episode delivers both strategic insight and empowering perspective. As Kim powerfully reminds us: "Take the high road. Say 'Hey, you're bringing all this attention to me? Thanks, I'm going to show you all the good work I'm doing.'" Don't miss this blueprint for turning today's challenges into tomorrow's opportunities.

Kimberly Bottom is a passionate storyteller and a sharp strategic thinker with nearly two decades of experience in digital media. As Director of Community Engagement at Feather, Kimberly consults with nonprofits on the most effective and efficient ways to know, grow and engage their audiences through GOOD digital marketing.

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What if the most powerful tool for strengthening donor relationships isn't your messaging strategy, but your ability to listen? In this illuminating conversation with Chris Barlow, Customer Happiness Director at Your Beeline, we explore how nonprofits can transform their digital communications from one-way broadcasts into meaningful two-way conversations. We often view our websites, social media accounts, and email campaigns as channels for pushing out information rather than opportunities for genuine engagement. Chris challenges this mindset by showing how active listening principles can be applied across all your digital touchpoints to deepen connection with supporters and dramatically improve results. Discover practical strategies that any organization can implement immediately: from adding simple surveys to your website's thank you pages. Perhaps most powerfully, you'll learn how asking donors about their vision for your mission can uncover hidden major gift prospects while honoring their role as stakeholders in your work.

As Founder and Customer Happiness Director, Chris Barlow is grateful to help nonprofits use digital marketing to multiply the reach of their mission and the growth of their donors. Most of all, he’s grateful to be the dad to seven kids, and to try to teach them how to live in a way that multiplies good in others.

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Get free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org