Clickbait title? Nope. We pitted ChatGPT against Klue AI to build battlecards and things got… interesting. In this episode, Hunter Sones, Competitive Enablement Services Consultant at Klue, shares his findings after creating battlecards with ChatGPT, and how Klue’s sales team reacted after he sent them the results.

TIMESTAMPS:

(00:00:00) Introduction

(00:00:45) The experiment: putting ChatGPT vs. Klue

(00:02:38) How well did ChatGPT build battlecards?

(00:04:12) How do you build a competitive battlecard in ChatGPT?

(00:05:20) The insights from a ChatGPT battlecard

(00:06:00) The challenges with building battlecards in ChatGPT

(00:06:59) The areas Klue performed better than ChatGPT(00:09:36) Competitor reviews in Klue vs. ChatGPT

(00:10:33) Building a battlecard in Klue vs. ChatGPT

(00:12:59) Why you SHOULDN’T use ChatGPT to build competitive battlecards

(00:14:37) Ways you can use ChatGPT to build competitive battlecards

(00:17:54) What was the best part of doing this experiment?

SHOW NOTES:

Follow Hunter on LinkedIn:

https://www.linkedin.com/in/huntersones/

Learn how to use the Fact, Impact, Act framework for building battlecards:

https://youtu.be/G1qrcNfKJWk

Check out the AI in CI report where we interviewed 70+ people in The Compete Network community about how they use AI in Competitive Intelligence:

https://thecompetenetwork.com/ai-in-competitive-intelligence-report

Host: Adam McQueen

Production: Grayson Ottenbreit

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community. The Compete Network is powered by Klue.

The title says it all - we answer your questions about AI and Competitive Intelligence. We ran an AMA all about the biggest trends in AI and Competitive Intelligence in 2024 and we received almost 70 questions... too many to answer in one episode, so we decided to film another episode where we answer your unanswered questions.

Want to know how compete pros and product marketers are using and thinking about AI today? Read the 'AI in CI' report here on the Compete Network: https://thecompetenetwork.com/ai-in-competitive-intelligence-report

Make sure to check out the episodes on YouTube as well: https://www.youtube.com/@kluein

Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.

Host: Brandon Bedford

Production: Grayson Ottenbreit

The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.

This is a recording from a community event in the Compete Network 'The Biggest AI Trends in Competitive Intelligence in 2024'. Brandon Bedford hosted James Raffield, answering questions from the community about AI tactics they've mastered, how AI will impact competitive jobs, and much much more.

Want to know how compete pros and product marketers are using and thinking about AI today? Read the 'AI in CI' report here on the Compete Network: https://thecompetenetwork.com/ai-in-competitive-intelligence-report

Make sure to check out the episodes on YouTube as well: https://www.youtube.com/@kluein

Check out past episodes and more great compete content like the Competitive Enablement Show, only on the Compete Network, powered by Klue.

Host: Adam McQueen

Production: Grayson Ottenbreit

About the Compete Network: The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.