Most pizzerias don't fail because of bad pizza or a bad location — they fail because of what happens (or doesn’t happen) behind the scenes. In this no-fluff video, Bruce shares the real reasons pizza shops struggle, and what successful operators are doing differently.

Whether you're just getting started or feel stuck in the daily grind, this video will show you exactly how to build systems, lead better, and grow with clarity. Plus, Bruce gives a preview of what you’ll gain at the National Restaurant Show.

👥 For pizza shop owners, operators, and anyone dreaming of running their own spot — this is a must-watch.

🎟️ Join Bruce at the National Restaurant Show
🗓️ May 17–20 in Chicago
🎟️ Use code Bruce25 at NationalRestaurantShow.com for $25 off

👇 Comment “HELP” if you're struggling and want personalized support.
🔗 SmartPizzaMarketing.com

Bruce hits the streets of Dallas to uncover how real pizzeria owners are surviving (and thriving) in 2025. From $10K store launches to no-walk-in operations and humbling failures, this episode is PACKED with real advice and behind-the-scenes strategy. Thinking of opening your own pizza shop? Start here.

Use code Bruce25 for $25 off the National Restaurant Show: nationalrestaurantshow.com

Chapters:00:00 - Intro & Purpose of the Trip
00:38 - National Restaurant Show Preview (May 17–20)
02:16 - Overview of Dallas Pizza Tour
03:00 - Type 1 vs Type 2 Fun: The Pizza Shop Owner Mindset
04:29 - Why Bruce Is Thinking About Opening Again
05:07 - Going Tactical: Real Data from Real Shops
06:05 - ZaLat Pizza: 29 Locations, $10K Buildouts
08:14 - Jay’s Empire: Cane Rosso & Wood-Fired Insights
10:32 - Pizzeria Karina: Bread-Maker to Pizza Pro
12:52 - GapCo: Lessons from Expansion & Retraction
15:36 - Normalize One-Shop Success
17:17 - Upcoming Trips & Final Thoughts

In this episode, Bruce shares a raw and honest reflection on 10 years of podcasting and what he’s learned from talking to pizza shop owners all over the country.

Whether you're new to the business or have 20 years under your belt, this is the mindset advice you need to hear. Plus, a preview of the National Restaurant Association Show and some behind-the-scenes updates on Smart Pizza Marketing and Pizza Insider.

👇 Chapters below — make sure to like, subscribe, and hit the bell for more pizza biz insights!

Chapters:

00:00 – Intro & National Restaurant Show Invitation
Details on why you should join Bruce in Chicago this May.

00:41 – What You’ll Get from Attending the Show
Latest tech, gear, networking, and trends for pizzeria operators.

01:25 – 10 Years of Podcasting: How It Started
Bruce opens up about his early doubts and what kept him going.

02:33 – No One Has It All Figured Out
A powerful realization about every pizza operator—no matter the level.

03:14 – What Success Really Means in the Pizza Business
It’s not followers or praise. It’s something much simpler.

04:00 – Dealing with Chaos in the Shop
A reminder that breakdowns, no-shows, and complaints are part of the game.

04:45 – Taking Time to Appreciate How Far You’ve Come
Bruce’s personal struggle with appreciating his own progress.

05:25 – Your Monday Motivation
A pep talk for operators feeling overwhelmed or underappreciated.

06:19 – How Bruce Wants to Help You
From podcasts to videos—here’s where to find support and advice.

07:07 – Behind the Scenes: Pizza Insider with Vincent Rotolo
What it was like filming in Vegas and why this episode stood out.

08:08 – New Content Ideas: Visiting Pizzerias IRL
Bruce shares a new content idea and asks for your feedback.

09:23 – Wrap-Up & How You Can Help Shape Future Episodes
Let Bruce know if these episodes help you—DMs are open on Instagram!