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In this episode, the host welcomes back Misty, a former money coach turned life coach, focusing on helping hairstylists and entrepreneurs achieve their goals. Misty shares her journey of paying off $48,000 in debt with her husband and how this experience was a catalyst for her personal development journey. She discusses the importance of discipline, consistency, and taking action towards making your goals a reality. Misty emphasizes that her coaching has evolved to life coaching, highlighting the common issues people face with consistency and follow-through. She provides insights on achieving goals without feeling deprived and the significance of balancing satisfaction with current achievements while striving for more. Misty outlines a three-step process for starting messy: identifying what you want, identifying your blocks, and getting comfortable with being uncomfortable. The episode also covers strategies for overcoming limiting beliefs and the benefits of starting with whatever resources you currently have. Finally, Misty announces the relaunch of her podcast, 'Starting Messy,' aiming to inspire listeners through stories of people who began their journeys imperfectly and found success.

00:00 Welcome Back, Misty! A Dive into Personal and Financial Growth

00:14 The Evolution of a Money Coach: Beyond Budgets and Debt

03:57 Identifying Desires and Overcoming Limitations: The Path to Personal Fulfillment

06:03 The Power of Self-Identification: Understanding Who You Are

13:39 Navigating Life's Hills: Overcoming Blocks and Embracing Discomfort

17:25 The Joy of Learning: Embracing New Challenges and the Journey of Growth

20:07 The Journey of Starting Messy

21:04 The Power of Consistency Over Perfection

21:34 Simplifying the Start: Overcoming Tech Overwhelm

22:17 Embracing Minimalism in Business Tools

23:37 The Importance of Starting Despite Imperfections

25:04 Overcoming Self-Imposed Blocks and Seeking New Perspectives

27:38 Getting Comfortable with Being Uncomfortable

30:51 Advice for Taking the First Step Towards Your Goals

33:43 Introducing the Starting Messy Podcast

35:57 Finding Support and the Power of Mentorship

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This episode of the Hairstylist Rising Podcast features Crystal Green, known as Your Hair Mentor on Instagram, diving deep into the art of client experience in the hairstyling industry. Crystal shares her journey from aspiring dentist to celebrated hairstylist and educator, emphasizing the importance of human connections and exceptional client experiences over mere hairstyling services. She discusses how digital marketing complements the salon experience, the transition from providing client-focused services to guiding hairstylists, and strategies for effective communication and in-person marketing to cultivate lasting client relationships. The discussion also explores the significance of making clients feel seen, valued, and heard, and how hairstylists can enhance their brand and service offerings through personal development and understanding the needs of their target audience.

00:00 Meet Crystal Green: The Hair Mentor

01:19 The Power of Digital Marketing in Hairstyling

03:54 Crystal's Journey from Dentistry to Hairstyling

07:10 The Importance of Client Experience in Hairstyling

09:36 Transitioning to Education and Mentorship

15:26 Making the Client the Hero of Their Hair Journey

19:30 Understanding and Valuing Client Feedback

23:17 Redefining the Role of a Hairstylist

24:06 The Importance of Brand and Personality in Hairstyling

24:29 Crafting Your In-Person Brand as a Hairstylist

25:48 Maintaining Professionalism While Being Authentic

26:42 Navigating Client Conversations and Experience

33:46 The Power of Communication in Hairstyling

38:32 In-Person Marketing Strategies for Hairstylists

42:29 Connecting with Your Audience and Growing Your Clientel

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In this podcast episode, the host speaks with Vivian Johns, the founder of the Hairdressers Social Club in the UK, about the evolving landscape of social media for hairstylists, focusing on Instagram and TikTok. Vivian, who has 26 years of experience in the hairdressing industry, shares her journey from starting on Instagram in 2018 to leveraging TikTok for business growth. She discusses the shift from Instagram being a predominantly photo-sharing app to embracing video content through Reels and the importance of static images and carousel posts for engaging existing followers. Vivian emphasizes the role of SEO on Instagram, highlighting how every word on the platform is now searchable, suggesting a move towards optimizing content for discoverability. They also explore the difference in content creation strategies between Instagram and TikTok, noting that TikTok is excellent for reaching new audiences with more raw and engaging content, while Instagram serves as a more polished showcase of work and a learning library for clients. Vivian advises on the strategic use of hashtags, particularly location-based ones, to enhance visibility and attract local clientele on Instagram. The conversation touches on the underused feature of broadcast channels on Instagram and the potential of TikTok lives for salon visibility. Ultimately, Vivian underlines the importance of aligning social media strategies with business goals rather than strictly focusing on platform-specific tactics.

00:00 Meet Vivian Johns: The Social Media Savvy Hairdresser

01:50 The Evolution of Instagram for Hairstylists: From Photos to Reels

09:15 Maximizing Instagram's Potential: Insights and Strategies for 2024

10:06 Exploring the Power of SEO and Hashtags on Instagram

18:18 Broadcast Channels: The Underused Instagram Feature for Stylists

22:05 Transitioning to TikTok: Is It Necessary for Stylists?

23:22 Exploring TikTok's Potential for Hair Creators

24:49 Success Stories: From Skepticism to Client Growth on TikTok

26:17 Crafting Engaging Content for TikTok vs. Instagram

27:37 The Power of TikTok Lives for Business Growth

32:02 Optimizing TikTok Strategy for Salon Owners

32:39 TikTok and Instagram: Complementary Platforms for Diverse Audiences

40:12 Final Thoughts on TikTok's Value for Local Businesses