The future of digital marketing isn’t about more content; it’s about deeper connections.

In an age saturated with AI-generated content, how do businesses ensure their message resonates and builds trust?

Wes and I discuss this shift, and that artificial intelligence is forcing us to be more human. For founder-led businesses, this means reflecting the founder’s values and convictions. Small businesses have a distinct advantage here, and large corporations struggle to replicate this personal touch but as AI models become more sophisticated, the challenge for businesses shifts from mere content quantity & quality to genuine quality and uniquely human branding.

The strategic move is to focus on what makes your brand uniquely human: case studies, core values, proprietary models, and authentic storytelling. The shift is clear: a strong personal brand, combined with the company brand, creates significant market advantage. This moves beyond traditional lead magnets (like free e-books) which are losing relevance as AI provides instant information. Instead, focus on demonstrating expertise and reliability through genuine connections.

How are you leveraging your unique human element to cut through the digital noise and build trust?

The main insights you'll get from this episode are :

1. Uncertainty about the future is the death knell for a business’ value and a good motivation to adapt; the founder-led business model requires communication with and the involvement of other team members to bring about change.
2. An AI world demands constant reinvention and questioning; it is difficult to stand out in the marketplace unless a business is unique, but AI means we crave the human element of collaboration and authenticity.
3. It is all about creating relationships/human connection – the goal of social media is to get people off social media onto the website, and the goal of a website is to get people off the website into a human conversation (to make a sale).
4. Smaller, founder-led businesses can leverage advantages and opportunities that are not open to large businesses, with the combination of both a personal and a company brand providing a valuable competitive edge.
5. Privacy is paramount now; LLMs surface the best information, which means companies must provide genuine IP; the tools will get better at presenting this information to the right people at the right time = quality over quantity.
6. LLMs are challenging language and our use of it, and it is important to have a consistent voice and language (style guide) - tools can help by writing copy based on prompts but having your own unique language is powerful.
7. In terms of visibility and branding in a crowded market, it is imperative to focus on the most relevant platforms (e.g. LinkedIn for B2B) and use tools to syndicate out to other platforms - every business has a human story.
8. A high-performing website needs a UX that guides the eye through the core message in order to grasp it and interact with it – vibe coding will advance to meet the needs of website design, where tech provides the labour and the human adds the value (moving from content to process).
9. In the age of LLMs, businesses must build authority, trust and reputation, and indicate their sustainability; visits...

Leadership isn’t about a position; it’s a lifelong practice.

This perspective highlights the strategic use of informal networks and collaboration to drive systemic change. For decades, we have had the narrative focused on “fixing women” to fit leadership moulds rather than addressing systemic biases and looking at how to fix the system.

In this conversation we explore how the very skills often dismissed as "soft"—context awareness, emotional agility, adaptive thinking, collaborative workload management—are exactly what drives systemic change. Research backs this up: women managers disproportionately champion DEI initiatives and build stronger teams. Yet these skills remain undervalued.

Why? Because we haven't disrupted the power dynamics that determine what "leadership" looks like.

Real change happens when we: Build cross-functional coalitions; Make implicit power structures more explicit; Consciously leverage privilege to create space for different approaches ;Use informal networks intentionally & strategically to create momentum

This isn't about adding more women to broken systems. It's about redesigning the systems themselves.

Jodi generously shares her research, insights and experience as weexplore how leadership, courage, and values converge—and how factors like caregiving, generational wisdom, and a career-long view can transform how we lead today.

The main insights you'll get from this episode are :

1. Leadership is about collaborating, creating better workplaces/community environments, and bringing together courage and values - caregiving, generational wisdom and a career-long view of impact can transform leadership.
2. It takes courage to transcend hierarchy - leadership is not a title or position, but a lifelong practice to overcome the fear of retribution; finding moments of clarity aligned with our values makes this easier to withstand.
3. Integrity and clarity bring courage and confidence; we always have agency, which can become leadership capital and have a lasting legacy – the need for women to constantly codeswitch between multiple identities brings many skills, e.g. communication, holding space, EQ, context intelligence, etc.
4. The skills to navigate complexity involve mental and emotional agility; we can use these skills to disrupt systems and biases to leverage strategic thinking and relationships - formal leadership provides a platform and greater sphere of influence (to bring about change).
5. It is important to seek allies in a network of champions and create our own spaces - being effective is an act of disruption and diplomacy, and positioning goals in the context of the mission and organisation appeals to people’s decency.
6. The informal nature of power dynamics makes values-driven leadership difficult to maintain against a backdrop of value clashes – a career journey will wax and wane in terms of value alignment, but courage comes from the collective, by building a diverse and cohesive team in an effective space for shared values.
7. Younger generations see leadership differently, and have more interest in racial justice, feminism, LGBTQ rights, etc. - different experiences give rise to new questions and subsequently new thinking.
8. Smart organisations will capitalise on the knowledge and ideas of young people and bring it to the leadership -...

Is complexity really complex of Productivity pretending to be complex ?

Simon and I discuss why this is often observed in organizations. What appears as insurmountable complexity is often rooted in inefficient processes and workflows. The key is distinguishing between inherent complexity and self-imposed inefficiency. Complexity often feels like the default in organizations, making simplicity seem impossible. Given the blurring of boundaries, the shifting paradigms and the need for constant change, we need to review our capacity to manage complexity.

Reinvention is key and all transformation shares the same human map – parenting can sharpen leadership skills given that a parent’s mission is not to succeed, but to help others succeed, just as leaders can sharpen their teams skill to develop themselves and each other, and constantly question each others' assumptions.

We explore how to frame complexity and how to create space enough to see things differently. For teams, especially in agile and DevOps models, it is so important to understand how teams fit together within the overarching organizational goal. Ideally, interdependencies between teams should be minimized to avoid slowdowns. If interdependencies exist, teams must synchronize their efforts by aligning with the same goal, which informs their prioritization.

To truly foster cooperation, and simplify processes, organizations must rethink individualistic incentives like performance reviews and bonuses, moving towards global optimization. Building intentional communities who align and swarm together can also help cut through the chaos of complexity, and become a blueprint for ho to navigate it more effectively;

Approaches like sociocracy and visual cause-and-effect diagrams to facilitate collective debugging and ensure that improvement efforts are focused on the right areas, building on the belief that people are good and that understanding complexity requires multiple perspectives and humble challenge

Whether it’s in your team, family, or community, knowing your goal and helps you prioritize, say no to distractions, and ultimately, make a significant impact. To move from “doing more” to “doing smarter,” leaders must define clear goals (the “one goal”), then establish the conditions necessary for their teams to achieve them. Just as a gardener provides water and light, a leader cultivates a safe environment, fosters learning, and ensures clear direction. For instance, if a team’s goal is to innovate, the condition might be dedicated “learning time” or a “speak-up” culture to surface roadblocks.

Whether it’s in your team, family, or community, knowing your goal and helps you prioritize, say no to distractions, and ultimately, make a significant impact. What is your one goal and how do you actively challenge assumptions within your leadership team to foster genuine improvement?.

The main insights you'll get from this episode are :

1. Having shared goals but different approaches rules out a collaborative approach to identify differences, ultimately impacting on decision-making and therefore productivity.
2. Reducing complexity can involve trimming it (by reducing process complexity, for example) or paying more attention to the signals that matter (with a clear goal) – focusing on progress towards a goal minimizes complexity to focus on the goal.
3. Leaders can use the thinking process (five focus steps) from the theory of constraints to decide what to simplify: clarity on a single goal; cause and effect diagram; step into action; filter reality based on the goal; work out the obstacles.
4. Innovation comes from constraints and...