Luke Truetken didn’t scale his agency by chasing more opportunities. He scaled by eliminating distractions and going all in on one niche. After years of running both a landscaping company and a generalist agency, Luke realized that trying to balance too many things was slowing down growth instead of accelerating it. You can watch the full interview here: https://www.youtube.com/watch?v=rDHhZlBsy0E The...

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From Side Hustle to Scalable Agency Josh Stockel didn’t start in digital marketing with a grand vision. After selling a pie shop and stepping into a Chamber of Commerce role, he needed additional income and turned to marketing as a side hustle. What began with social media services for local businesses quickly evolved into something bigger. But like many agency...

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From Generalist to Niche Authority In this interview, Jason Call shares how he transformed his agency from a scattered generalist model into a focused, niche powerhouse serving small handyman businesses across the U.S. and Canada. What started as taking on any client willing to pay evolved into a clear, strategic decision to go all-in on one market and build around...

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