📗 Specific colors on and around Henry. 01:21

⚾ Henry is a baseball nut, and he visits baseball parks. 02:53

🙃 Good book ideas vs. the lunatic fringe. 05:28

☕ The Misery approach for an urgent project for McGraw Hill. 07:58

👔 In publishing, no one reads the whole book: A good marketing plan is essential. 09:56

👦 What the teacher wrote about little Henry. 11:35

👨‍🎓 Henry fell in love with writing early and pursued two degrees. 13:14

👨‍💼 Became the vice president of a $5 billion financial services firm without an MBA and then pursued his executive MBA.14:49

🤓 “At the intersection of art and commerce, exactly where a Dutchman belongs.”. 17:33

🎙️ Future of publishing: Digital technology changed publishing and a growing trend in audiobooks and podcasts as promotion for books. 20:02

📚 Helping independent consultants market with a book and a speech. 22:31

Connect with Steve: www.indiebooksintl.com

🤓 Connect with us: www.resonateengine.com

🌞 Saying her name: Anza means filled with beauty and grace. 01:21

🍫 Cool last name: Goodbar is a sweet and salty way to start a conversation with Anza. 02:25

🤓 Facial expressions and covering up ourselves: Glasses that do not cover her eyebrows. 03:45

🏦 Anza was in mortgage lending: The kindest description of clients' care and the mortgage lending process. 05:59

👧 Microwave hype: Anza learned how to build client loyalty and referrals in the business when she was only 11 and selling microwaves. 08:20

👨‍👩‍👧 Father knows best kind of family: a supportive family of entrepreneurs.11:42

🙃 Finding your emotional trigger: “The things that hold us back are from those conversations that we had as a kid.” 13:15

📊 Using data science to find your targeted audience: People do not create a highly defined avatar when searching for clients. 14:17

🤷‍♀️ Anza`s avatar audience are coaches that are doing things but have no conversions. 20:03

📈 What are the conditions for successful marketing and growth? 21:35

⛏️ Delivering all of the data to people instead of mining or selling to a big audience on socials. 24:04

🔄 “If data can be used to sway a political campaign, can it not be used to sway people to purchase a particular item?” 26:00

🔎 Defining the audience to get in front of the right people or to get in front of more people more quickly. 30:26

Connect with Anza: www.audientum.com

🤓 Connect with us: www.resonateengine.com

📚 Mary has the most incredible background behind her. 01:39

🪶 The Quilly Award for a best-selling book. 03:15

🏆 The Road to Success book with Jack Canfield. 04:10

3️⃣ Right-handed and left-brained: Mary was a parent to her brothers. 06:28

💧 Clarity: helping people get clear; it sounds so very simple, it's so basic, but it is really foundational and fundamental. 08:56

⚖️ Balancing time, scope, and budget with clarity to get the best possible results. 10:20

🤔 Back in the day, big brands and logos won the day, but now flexible players are breaking in the space. 12:15

😎 Family history: Triggers Mary’s brothers know how to use. 14:17

⭐ Sense of oscillation built-in adaptability, capability, and flexibility for Mary.16:31

🧐 The knee-jerk moment for Mary is when people she is working with think they’ve done it all perfectly. 17:50

🧠 Developing the EQ doesn’t come only with experience. 19:30

😇 Coaching for Mary is an advisory and a guide. 21:48

⚡ You have Mpowered behind you. 25:09

Connect with Mary: www.mpoweredsolutionsgroup.com

🤓 Connect with us: www.thoughtpartnergroup.com

💡 Screw Harvard, go to Crazy MBA: www.crazymba.com