The Smart Marketer Podcast  By  cover art

The Smart Marketer Podcast

By: Smart Marketer
  • Summary

  • Join hosts Molly Pittman, Ezra Firestone, and John Grimshaw as they share their proven paths to success (for your business, brand, and personal life). These Veteran marketers and educators have taught thousands of business owners how to build, manage, and scale successful companies (while growing their own multi-million dollar brands). This weekly podcast will blend tactical marketing tips and strategies with helpful insight and personal stories. This podcast will help you 'Serve the world unselfishly and profit.'
    Copyright © 2023
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Episodes
  • Ep. 192: Real Talk With Molly Pittman
    Apr 16 2024

    The most surprising part about today’s update from Molly, is that she doesn’t seem to be sweating it, at all.

    In this #NotBusiness episode, Molly Pittman shares, for the first time (in a while), what’s going on in multiple facets of her life. You’ll be interested to hear what she loves about her new Brick-and-Mortar Business, the latest developments with the Dog Rescue, a first-time in-person opportunity for all of our listeners, and, of course, what’s happening with the wedding! Plus, she shares a “Transformative” new practice that has tripled her personal input into the business.

    As you’ve come to expect, Molly shares encouraging insights and honest reflections that will give you the boost you need and help you take steps toward realizing your own dreams.

    LINKS

    Molly Pittman, https://mollypittman.com/

    Smart Marketer, https://smartmarketer.com/

    Kentucky Saving Them Together, https://www.facebook.com/KSTT.Rescue/

    Morley’s https://morleysky.com/

    Smart Marketer Live, https://smartmarketer.com/live/

    TIME STAMPS

    02:16 Let’s Dive In

    04:02 The Wedding

    08:53 The Restaurant

    12:41 The Transformation

    “And in my career, I feel like my personal contribution has 3X’d over the last few months (without me working more hours).” Molly Pittman.

    15:49 The Dog Rescue

    18:50 The Down Days

    19:17 The Next Big Thing

    YOUR ENGAGEMENT MATTERS!

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has exceeded what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

    We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

    Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…

    Serve the World Unselfishly and Profit.



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    23 mins
  • Ep. 191, What’s Working Now: Email Edition
    Apr 9 2024

    Learn How To Power-Up Your Click-Through Rates And Boost Profits!

    If Email represents less than 30% percent of revenue in your business, Email is probably an under-leveraged channel. If you send newsletter emails in your business (or content emails) or have an Abandoned Cart sequence (and by the way, you should), then guess what? You're going to learn something that you can use in your business today.

    John Grimshaw (CMO of Smart Marketer) shares some case studies and split tests that had awesome results for their clients at the Smart Marketer Agency.

    You Will Learn:
    • The most important, most profitable campaign that you need to have running

    • A Small tweak in your Newsletter layout that might give you a 25% lift in click rate.

    • The Button that could give you a 200% Lift in Click-Throughs and Purchases

    "So this is a test where we said, Whoa, this worked really, really well. We better roll this out everywhere right away because that's a pretty insane result." John Grimshaw.

    LINKS

    For more Episodes and Resources, https://smartmarketer.com/blog/?cat=podcasts

    John Grimshaw,https://www.linkedin.com/in/johnwgrimshaw/

    Smart Marketer Courses, https://smartmarketer.com/courses/

    The Smart Marketer Agency, https://smartmarketeragency.com/

    TIME STAMPS

    03:03 Abandoned Cart Campaigns

    05:02 Case Study 1 - The Newsletter Email

    11:08 Key Takeaways From Case Study 1

    13:22 The Second Split Test

    17:03 Discount Code Links

    18:56 "It's important to speak to buyers in their different states of mind." John Grimshaw

    19:42 In Summary

    20:12 If Email represents less than 30% percent of revenue in your business, Email is probably an underleveraged channel. We can help!

    Visit https://smartmarketeragency.com/

    YOUR ENGAGEMENT MATTERS

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This podcast has surpassed our expectations, and we have you to thank for that!

    If you're enjoying the show, please be sure to follow us (and leave us a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407)

    And Follow and Subscribe wherever you listen to podcasts!

    Please also share these episodes on social media and tag us on your next post #WeOutHere Instagram: @SmartMarketerIG, @mollypittmandigital, @johngrimmshawdigital, @pep_hufen.







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    24 mins
  • Ep. 190, How Should You Spend Your First $1000 In Meta Ads?
    Apr 2 2024

    Are you Boot-strapping your business? You’re not alone. Even the huge E-Comm brands that we often talk about on this show - they had to start from somewhere, and most started from scratch.

    If you’re tight on cash and in the early phases of your business, every penny counts, and you need every dollar to work for you! In this episode, Pepijn Hufen (CEO of the Smart Marketer Agency) looks back at his humble beginnings and shares what he would do if he were starting from square one again.

    He breaks down exactly what he would do to launch Meta Ads with just $1000 in budget so that you can have a simple and smart plan to follow. Whether you’re starting out, starting again, or if everything you’ve tried isn’t working, this episode will give you clarity and confidence on how to proceed.

    YOUR ENGAGEMENT MATTERS

    Thank you to our listeners for the 5-Star Reviews and meaningful messages! This Podcast has gone above and beyond what we expected, and we have YOU to thank for that. It makes a difference when you follow us (and leave a review) on Apple Podcasts (https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407) or subscribe wherever you listen to podcasts.

    We’d also love it if you repost this episode to your social media, share your favorite episodes with friends, and tag us in your next post, #WeOutHere.

    Have questions? Please send us an email at support@smartmarketer.com, and don’t forget to…

    Serve the World Unselfishly and Profit.

    LINKS

    Pepijn Hufen, on Twitter, https://twitter.com/ and Instagram, https://www.instagram.com/pep_hufen/

    Ep. 158, The Four Stages Of Scaling Facebook Ads https://podcasts.apple.com/us/podcast/the-smart-marketer-podcast/id1522629407?i=1000623662285

    The Smart Marketer Agency, https://smartmarketeragency.com/

    TIME STAMPS

    01:00 Let's Dive In: Everybody Starts Somewhere

    02:32 "And that is the benefit of direct response advertising. You start from zero; you start with a small budget, but you can get momentum. You can get a feeling if your Product, your offer, your messaging has something to it if you can actually acquire customers with it." Pepijn Hufen

    05:33 First, Let's talk about your Product.

    09:24 The best advice regarding sales pages, product pages, pre-sale articles

    11:25 How to set up your Ad account

    14:23 Where to start with your Creatives

    15:34 A few notes about Ad Copy

    17:15 What to do when you launch your 32 Ads

    18:23 Look at these metrics

    22:25 In Summary



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    25 mins

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