Do you freak out a little bit at the idea of narrowing your focus to speak to one specific client?

Because if you do that, wouldn't that mean you're losing out on other potential clients?

So today, we are talking about a word that you've heard a lot about that probably makes you roll your eyes. But in 2025, this word is more important than ever.

I'm talking about niching.

Through my many years in business, I've seen clients flat out reject the idea of getting radically specific about who they serve.

Because what if? What if I'm missing out on potential clients, but I love working with so many different types of people?

Me too, my friend. Me too.

But here's the deal. There's a truth about niching down and the clients you're actually losing by trying to talk to everyone.

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Full show notes and transcript are here.

Once upon a time, you created a new offer.

You launched it, and at first, it sold like gangbusters.

People are clamoring for it. You have a wait list for it. They're excited, and you feel like this success train is just gonna roll forever. You figured it out, finally.

Except it doesn't. And at some point, the sales, they just peter out.

It's so easy to blame the offer, to think, “Oh my gosh, I need to tweak this thing to make it more appealing so people want it again.”

Sometimes, you might even throw the whole offer out the window and think, “It's just not gonna work. I need to create something new.”

But before you do this, I want you to listen to this episode. Because what if it's not your offer at all? What if your struggle to book calls and get people interested in your product, your program, or your service has nothing to do with what you're offering.

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.

Here's what makes marketing suck for experts. And it has absolutely nothing to do with how smart you are, your nuanced approach, or that you're not curious enough.

You're preyed upon by unscrupulous business owners because you are curious.

You love learning. So when you see that shiny new marketing program, you're tempted to buy it because surely you need to learn more about marketing, right?

You're not an expert in marketing and learning will get you there.

But what if that wasn't true?

What if you don't need to learn anything more about marketing?

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.