You are the business owner who gets results for your clients.

You're masterful at what you do and yet so many times you are passed over and overlooked for someone with half the expertise and experience.

What is the deal with that?

I wish we lived in a world where the people who are best at what they do are the ones who are consistently known and hired instead of the charismatic few who did it for themselves and now they are shouting it from the rooftops that they can do it for you too!

>>>How do we overcome being overlooked?

>>>How do we go from seemingly invisible to in-demand?

That path is unconventional and we can't follow what the successful few do.

We need to go our own way.

On the podcast today, we’ll talk about how to carve out your unconventional path from overlooked expert to in-demand expert!

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.

Do you feel like an overlooked expert? Have you ever thought, “I am great at what I do! So, why don't more people know about me?”

I'll be honest. I have asked myself this question and I've become a little obsessed with figuring out the answer to it.

In my business, I am so lucky that I get to work with amazing, talented people who are experts in their field. Years of experience, finely honed skills, and the work they do with their clients is incredible. It gets results.

They are the type of people who are so damn easy to refer to because their work is so good, and they're the kind of people that I want to make sure more people know.

But that brings me back to the question “If they are so good, so talented, so skilled, and get their clients results, why aren't they more widely known?”

And I believe I found part of this answer, and I'm calling this the overlooked expert phenomenon.

Let's talk about it and the three reasons why it exists.

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.

Can we talk about how batshit bananas the current economic climate is?

• Online business is undergoing a major correction right now.
• Sales cycles take longer.
• Trust is at an all time low.

And all of those business owners who were touting their “Big Teams!” and “7 Figure Success!” are now talking about descaling and degrowth.

The bottom line is people aren't buying like they used to. I felt it, and I'm sure you have too.

But now that our economy has a big case of the weirds, how do you adjust your marketing and your message to stay relevant to your clients during this strange time?

That's what we're talking about today on the pod.

Want to hear more about The Expert Up Club? Book Your Private Tour Here

Full show notes and transcript are here.