We went to the depths of hell in Doom Guy with John Romero and to the heights of Apple’s success in Apple: The First 50 Years with David Pogue. Season 5 of Business Books & Co. had it all. From author interviews to deep analysis we read through some insightful, cinematic, and powerful books. Join us as we look back at the last season of Business Books & Co. We discuss the best, and yes, the worst, books of season 5. And at the end of the episode we’ll tell you a little bit about what’s planned for season 6.

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Apple, one of the largest and most influential companies in corporate history, just celebrated its 50th anniversary. From its romantic beginnings as the visionary project of Steve Jobs and Steve Wozniak to its current global dominance of the smartphone market, Apple has always engendered passionate customers and legendary business stories. Now, prolific and award-winning technology writer and “CBS Sunday Morning” correspondent David Pogue has written the definitive history of Apple. We are privileged to be joined by David to discuss his new New York Times bestselling book, Apple: The First 50 Years.

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Edited by Giacomo Guatteri

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Although the field of Artificial Intelligence has been around since the 1950s, it's only in the last few years, with the rise of Large Language Models (LLMs), that the general public has truly taken notice. Apps based on LLMs, like ChatGPT, have already upended the labor market, creating productivity gains in some roles, while eliminating others. In James Wang's new book, What You Need to Know About AI, he walks us through not only how modern machine learning works, but also what one needs to know to stay competitive in an AI-inclusive world. The book provides a wide perspective including historical context, practical advice, recent developments, and enough technical explanation to give everyone a sense of the possibilities and limits of this exciting technology. Join us as we talk to James about the book and this transformative time for our economy.

Thank you to our friends at Audible for sponsoring this episode. Check out AudibleTrial.com/biz for a 30-day free trial of Audible and free credits toward an audio book.

• What You Need to Know About AI via Amazon

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Edited by Giacomo Guatteri

Find out more at https://businessbooksandco.com

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