I’m taking you on a fascinating journey into the heart of traditional business landscapes and the unique challenges they face in our digital era. Today, we're exploring how traditional businesses, often seen as dull but essential, are actually the backbone of our economy. We'll also discuss how these businesses can grow using smart financial strategies and how podcasting can really help a business stand out.

I had the pleasure of chatting with Callum Laing, an entrepreneur whose career has not just spanned over 25 years but has also crossed various industries and borders. Callum offers a unique perspective on how traditional businesses can navigate the complexities of today's market. This episode is a deeper exploration of the strategic thinking and resilience needed to thrive in the current business climate. Tune in now to learn from Callum and discover how you can apply these ideas to your own business!

In this episode, you will:

• [00:02:43] Learn how to navigate the entrepreneurial journey with insights from traditional and tech-driven markets.
• [00:03:33] Understand the philosophy behind successful entrepreneurship and capital market utilisation.
• [00:05:33] Learn to identify and cultivate the inherent value in 'dull but good' businesses.
• [00:07:33] Take a deeper look into the complexities of traditional businesses in the modern economy.
• [00:09:23] We answer a question about the real impact of simplicity on business success.
• [00:15:23] Rethink your podcast's value by integrating strategic insights and real-world experiences.
• [00:05:33] Understand the significance of maintaining core business practices amidst technological advancements.
• [00:03:43] Hear us talk about the transition from being a small entrepreneur to leveraging global capital markets.
• [00:09:33] Learn how to avoid common pitfalls by focusing on simplicity and strategic thinking.
• [00:28:33] We talk in-depth about building a personal brand and the importance of boardroom strategies for entrepreneurs.

All this and more, on this week’s episode of We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week when we talk about Evolutionary path of entrepreneurship. So, make sure to subscribe to the show to get that episode as soon it gets released. Until then, much love.

• https://www.callumlaing.com/

Stepping into this episode felt like hopping on a surfboard, ready to ride the massive waves of the podcasting world. Imagine catching that first wave in the quiet of a quarantine hotel room, and then, before you know it, you're out there, making ripples across the globe. It's not just about mastering the art and tech behind the mic; it's about the heartbeat of every story told, the soul behind every voice.

From Phoebe Greenacre sharing her inception story during a quarantine in Bali, to Petra Zink discussing the evolution of becoming a trusted authority, this episode uncovers the raw and real moments of starting a podcast. Guests like Angela Henderson and Todd Cochrane reveal the expansive impact of podcasting on personal growth, business opportunities, and the changing dynamics of content consumption. Join me as we peel back the layers of podcasting's influence on both the personal and professional realms, and how it continues to be a powerhouse of opportunity and transformation.

Coming up on this episode:

• [00:02:20] Phoebe Greenacre shares her podcasting journey and its impact on her business and personal growth.
• [00:03:20] Dave Jackson discusses increasing podcast shareability and audience engagement strategies.
• [00:07:20] Todd Cochrane talks about the dramatic changes in podcasting since he started and his current projects.
• [00:09:00]Angela Henderson discusses her podcast's evolution and upcoming rebranding in 2023.
• [00:011:35 ]Petra Zink explains the concept behind her podcast, 'Trusted Authority', and its focus on technical experts.
• [00:15:35] Cat Matson shares insights on the challenges and rewards of producing a podcast and maintaining authenticity.
• [00:16:45] Glen Carlson reflects on pausing his podcast during COVID, the transformation process, and the potential relaunch with a focus on AI and distributed systems.

All this and more, on this week’s episode of We Are Podcast.

If this is the first episode you’ve listened to all the way to the end or if you are a regular, thank you … I love that you are here. Check out our back catalogue on wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned next week when we talk about Simplifying the complexity of old economy with Callum Laing. So, make sure to subscribe to the show to get that episode as soon it gets released. Until then, much love.

• 319 Phoebe Greenacre - https://open.spotify.com/episode/1Fgx8KzfRtNbI5u6fErAeC?si=47208673fc1c460c
• 321 Dave Jackson - https://open.spotify.com/episode/74KIB73xcLNV5RFr0rWgzS?si=e16cacf06131433f
• 322 Todd Cochrane - https://open.spotify.com/episode/1BEdY7pfmvAsvhNrX9Ul4m?si=30c48e47a4f343b2
• 325 Angela Henderson - https://open.spotify.com/episode/47FV4U2O5t1hNpHH3Qy334?si=7164e0d1fa9a48c7
• 340 Petra Zink - https://open.spotify.com/episode/71XDWxie8Lxiv7WaorFGdn?si=t02eQIpyRO-tHwiHiMro5A
• 341 Cat Mason - https://open.spotify.com/episode/33kTkeVgJpiZ2DPkQhooyK?si=61bc1aaa69624c18
• 342 Glen Carlson - https://open.spotify.com/episode/4cAcYcaUjIgi4gIkCtKxlq?si=1ddadd2b8668497f

Connecting with others goes beyond just sharing spaces or exchanging words, doesn’t it? Joined by our guest today, we peel back the layers of what it means to connect, diving into the power of podcasting, the authenticity of voice, and the bravery of starting something beautifully imperfect. This isn't just a conversation about achieving business milestones; it's an exploration of how we can use our voices to overcome fears, connect on a deeper level, and transform personal narratives into catalysts for growth and connection.

Our guest, Charles Gaudet, is a highly accomplished business leader, serving as the CEO of multiple companies and the founder of successful ventures. He is the author of "The Predictable Profits Playbook: The 7- and 8-Figure CEOs' Guide to Generating Consistent and Sustainable Growth," which received the prestigious title of #1 Book on Sales & Marketing by Indie Excellence. Charles is also the esteemed host of The Beyond 7-Figures Podcast. With a wealth of experience and a track record of success, he is regarded as one of the top business coaches and industry influencers.

Coming up on this episode:

• [00:03:54] The unique power of podcasting to build genuine connections through storytelling.
• [00:04:34] The evolution of podcasting over 200 episodes and the importance of embracing imperfection for growth.
• [00:07:20] How facing fear and discomfort is essential for innovation and personal development.
• [00:07:44] The transition into AI and podcasting showcasing the blend of tech and storytelling to forge deeper connections.
• [00:14:24] Strategic use of podcasting as a business development tool, emphasising its unmatched potential in building high-value relationships
• [00:19:34] The critical role of strategic editing in podcasting for enhancing listener engagement.
• [00:31:44] Learn how podcasting effectively nurtures leads and shortens sales cycles through strategic content consumption.

All this and more, on this week’s episode of We Are Podcast.

If this is the first episode you’ve listened to all the way to the end, or if you are a regular, thank you … I love that you are here. Check out our back catalogue on wearepodcast.com, subscribe to the show and give me a review and rating, it really helps us get found more.

If you are a business owner podcaster and want to join others just like you in a group where we share tactics & ideas on what’s working (or not) for us when it comes to using our podcast in the best possible way. For more on that go to wearepodcast.com/group … it is free.

Stay tuned—next episode is all about the journey of some very well-known podcasters. So, make sure to subscribe to the show to receive that episode as soon as it's released. Until then, much love.

• https://predictableprofits.com/beyond-7-figures/