Data Sources for Monetization

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

In a startup there are many sources of data to draw from for monetization.

You can capture primary data from your own systems.

Consider this list for gathering data from your startup:

Start with your customer database or CRM.

Review the webforms that capture inbound user traffic.

Review your online and mobile ads for data sources.

Research surveys your company has done.

Check your email subscription list.

If you have a community of users, review the constituency for affiliations.

Check social media follows, likes, and other interactions.

Review your financial payments system for sources of data.

If you have an e-commerce business, review the online traffic to the products page.

Look for purchase history information.

Review your customer support for service history.

Consider your customer reviews and comments.

Check your website analytics for additional information.

You can also capture secondary information which is data from outside sources.

This often comes in the form of publicly available data.

Most startups already have a rich set of data for monetization so start there.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

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Privacy Issues With Data Monetization

Hello, this is Hall T. Martin with the Startup Funding Espresso -- your daily shot of startup funding and investing.

Many startups collect data from users that is useful to other companies.

Those companies are not interested in the raw data but rather the insight into the behaviors of the users.

For example, users who use the app at the same time of day give an indication of their schedule.

This can be used by other companies such as providing ads to that user at that time.

In monetizing your data, consider the privacy issues that come with it.

Consider taking these steps to ensure the privacy of your users:

Make clear your data policy to users.

Collect only the data you need.

Anonymize the data so no one’s personal identity is made known.

Give the user the ability to opt out of the data sharing process.

Give the user the ability to delete their data.

Provide security around the data you are collecting to prevent unauthorized use of it by hackers.

Abide by the current regulations set forth by the industry, the state, and other authorities around data usage.

Data monetization can create new revenue streams for your company, but you must ensure the privacy of users.

Thank you for joining us for the Startup Funding Espresso where we help startups and investors connect for funding.

Let’s go startup something today.

_________________________________________________________

For more episodes from Investor Connect, please visit the site at: http://investorconnect.org

Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https://tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/

For Feedback please contact info@tencapital.group

Please follow, share, and leave a review.

Music courtesy of Bensound.

In this episode of Investor Connect, host Hall T. Martin sits down with Fred Gumbinner, President and Managing Partner of Keiretsu Forum, a global investment community. Keiretsu Forum connects accredited private equity angel investors, venture capitalists, and corporate institutional investors across 53 chapters on four continents, fostering diverse investment opportunities.

Fred shares his journey from a legal background to entrepreneurship, specializing in alternative energy products. His transition to early-stage venture involvement aligned perfectly with Keiretsu Forum's interests, focusing on micro private equity, venture capital, and special situation funding.

Throughout the interview, Fred emphasizes the importance of key strategies in identifying promising early-stage investment opportunities, highlighting the critical role of strong management, competitive advantage, market size, and business plan.

As President of the Keiretsu Forum DC Metro chapter, Fred discusses the organization's contributions to fostering innovation in the local startup ecosystem. He emphasizes their involvement in partnering with various organizations and participating in panels to educate entrepreneurs and support the community.

Fred elaborates on the types of projects Keiretsu Forum typically supports, emphasizing their focus on providing "red zone capital" to ventures nearing significant milestones. He discusses their unique approach, resembling an old-time merchant bank, which allows for creative structuring of deals that traditional institutional investors might overlook.

To learn more about Keiretsu Forum or connect with Fred Gumbinner, visit http://www.keiretsuforum-midatlantic.com/, or via Linkedin: https://www.linkedin.com/in/fredric-gumbinner-915a986/ or reach out via email at fgumbinner@keiretsuforum.net.

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For more episodes from Investor Connect, please visit the site at: http://investorconnect.org
Check out our other podcasts here: https://investorconnect.org/
For Investors check out: https://tencapital.group/investor-landing/
For Startups check out: https://tencapital.group/company-landing/
For eGuides check out: https:/_/tencapital.group/education/
For upcoming Events, check out https://tencapital.group/events/
For Feedback please contact info@tencapital.group
Please follow, share, and leave a review.
Music courtesy of Bensound.