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The Optical Entrepreneur

By: Conor Heaney
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  • Summary

  • World class interviews with best-selling authors and experts on the subject of entrepreneurship, leadership, business success and personal development. Brought to you by Optical Success Academy and Seiko. Hosted by optometrist and founder of Optical Success Academy, Conor Heaney.
    2021 The Optical Entrepreneur
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Episodes
  • How to sell premium eyewear even when you have a high number of insurance plan patients or are in a low-income area

    How to sell premium eyewear even when you have a high number of insurance plan patients or are in a low-income area
    Apr 25 2024

    This episode is full of ways you can improve your customer experience with simple staff training techniques that will allow you to introduce whatever eyewear you would like to sell and set your average dispense value at will. Meaning you can create the business you want to run.
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    45 mins
  • How To Increase Conversion Rates Through Expertly Handling The 8 Common Objections And Client Fears

    How To Increase Conversion Rates Through Expertly Handling The 8 Common Objections And Client Fears
    Apr 11 2024

    In this live excerpt from the recent Staff Training Workshop Conor takes you through the most common objections your clients have that result in them taking their prescription away, delaying, thinking about, going elsewhere and ultimately not purchasing eyewear for you.
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    31 mins
  • How To Be The Trusted Eyewear Experts And Go-To Practice In Your Town For Clients Who Want To Buy Premium Eyewear

    How To Be The Trusted Eyewear Experts And Go-To Practice In Your Town For Clients Who Want To Buy Premium Eyewear
    Apr 4 2024

    How To Be The Trusted Eyewear Experts And Go-To Practice In Your Town For Clients Who Want To Buy Premium Eyewear

    When your team practices ‘trust-based selling’ the rewards are increased conversion rates, increased average dispense values, increased multiple pair sales, increased sunglasses sales, and increased referrals! We’ll cover the guiding principles, so your team understand why this makes so much sense and benefits everyone.
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    29 mins
Leadership Economics
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