Often, the hardest part of any sales process isn't starting—it's closing. Many businesses struggle to seal the deal, especially during high-stakes, competitive shopping periods like Memorial Day. You've made the offer, you've attracted the attention—now, how do you convert that interest into actual sales? The secret lies in effective closing techniques that resonate with your audience and inspire them to take action. As Memorial Day draws nearer, the pressure’s on to make sure that your holiday promotions don't just generate buzz, but bring in big profits. So what’s the best way to usher folks through the checkout line?

In this episode, we wrap up our 3-part series on crafting the perfect Memorial Day promotion. Returning to the podcast are producer Bobby Richards, Business Made Simple Certified Coach Jessica Miller, and StoryBrand Certified Guide Wes Gay. They are joined by special guest Dr. J.J. Peterson, Head of StoryBrand and host of the Marketing Made Simple Podcast. Together, they delve into the critical final phase of your Memorial Day offer: closing the sale. From creating a sense of urgency to offering extra value, you’ll learn top strategies for making sure your promotions not only draw attention but also drive sales. Tune in to make the most of your Memorial Day offers and convert those last-minute decisions into holiday revenue!

Clarify all your marketing and messaging talking points by creating your free Brandscript at Storybrand.com/sb7.

Contact Business Made Simple Certified Coach Jessica Miller directly at HireACoach.com/Jessica-Miller.

Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/wesgay.

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The marketplace can feel hectic during big promotional holidays like Memorial Day. So if you want to make it a record-breaking sales opportunity for your small business, there’s only one solution. Create an offer that's simply irresistible. That means you’ve got to understand what resonates for your audience and come up with a value proposition they can't say no to. With the shopping frenzy upon us, how do you ensure your offer not only stands out but calls out to the customers, compelling them to act immediately?

This week, we’re diving into Part 2 of our 3-part series on creating stellar Memorial Day promotions. Podcast producer Bobby Richards, along with Business Made Simple Certified Coach Jessica Miller and StoryBrand Certified Guide Wes Gay, unpack the process of taking those initial offer strategies discussed in Part 1 and locking them in. You'll learn a simple 3-part framework for building and refining your promotion so that it commands attention and drives sales. They’ll also show you what to add to your promotions to make them irresistible and actionable. Listen in and learn how to craft a holiday offer that’s too good to pass up!

Contact Business Made Simple Certified Coach Jessica Miller directly at HireACoach.com/Jessica-Miller.

Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/wesgay.

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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast

ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

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We’re all well aware of the shopping frenzy on Black Friday, but we tend to forget that other holidays like Memorial Day can be just as profitable. Many businesses miss out because they don't realize how ready their customers are to spend money during these holidays. With Memorial Day approaching—a peak time for consumer activity—not having a strong offer can mean squandering a massive chance to boost sales. So what steps can you take to ensure you have an irresistible offer prepared when customers are primed with cash and ready to buy?

In today’s episode, host Donald Miller and podcast producer Bobby Richards are joined by Business Made Simple Certified Coach Jessica Miller and StoryBrand Certified Guide Wes Gay. Together, they dive into how you can craft what Jessica has coined a "Hell Yes" offer for this Memorial Day weekend. They’re dishing out the top strategies for businesses to seize this prime shopping period to drive sales and visibility. You’ll learn the mechanics of creating a compelling offer that converts and how to effectively communicate it to your audience. Listen in and get the tools you need to take advantage of high-traffic opportunities and maximize your profits during this holiday season!

Contact Business Made Simple Certified Coach Jessica Miller directly at HireACoach.com/Jessica-Miller.

Contact StoryBrand Certified Guide Wes Gay directly at MarketingMadeSimple.com/wesgay.

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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast

ORDER COACH BUILDER, DON'S NEW BOOK, AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple