• Growth Marketing Camp

  • By: Opensense
  • Podcast
Growth Marketing Camp  By  cover art

Growth Marketing Camp

By: Opensense
  • Summary

  • We’re lighting up the campfire and swapping stories on everything involved in building a brand, scaling a startup, launching new products, and unembellished career talk from the brand builders that we admire most.You'll join Camp Counselors, Bobby Narang and Jass Binning, as they interview the most incredible leaders and founders from diverse backgrounds in marketing, tech, and beyond to explore what it takes to build a leading brand that’s shaping the world of B2B.Every campfire starts with a spark and a story, so tune in to ours. Intro music by:NEW HORIZONS - Lesion X https://soundcloud.com/lesionxbeatsCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-new-horizonsMusic promoted by Audio Library https://youtu.be/HK4Jzkx-o3I
    © 2024 Growth Marketing Camp
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Episodes
  • Illuminating the Path to ABM Mastery with Mason Cosby
    Feb 20 2024

    With a wealth of experience and relentless commitment to adding value to clients, Mason Cosby, the Founder of Scrappy ABM, transforms the ABM landscape through his business. And the insights he’s introducing to the marketing world is a game-changer. 

    In this Growth Marketing Camp’s Founder Stories episode, we share Mason's entrepreneurial journey and peel back the layers of numerous aspects (& plays) of ABM, including:

    🔥 The steps for building an ABM program from scratch without enormous budget

    🔥 Account-Based Podcasting & how to transform a podcast into a revenue-generating ABM play 

    🔥 How businesses can implement efficient and tangible ABM strategies

    🔥 The world of perpetual sales activation plays and how real-time signals can drive conversions and cultivate a steady stream of customers

    Mason also uncovers the realities of choosing an entrepreneurial journey, especially one that requires overturning conventional marketing methods. Tune in to this episode and uncover how you can illuminate your business with ABM.

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    52 mins
  • The Recipe to Crafting B2B Content that Captivates Audiences with Obaid Durrani
    Feb 6 2024

    We are delighted to welcome to the show Obaid Durrani, Head of Brand & Content at HockeyStack, an analytics and attribution tool for B2B marketing teams & the Creative Director at The Flow, a Netflix-style streaming platform for B2B marketers.

    With a knack for unconventional approaches, Obaid has been a driving force behind the success of HockeyStack, bringing a fresh perspective to the world of content marketing.

    In this engaging conversation on Growth Marketing Camp, Obaid breaks down:

    🔥 The unique strategy behind HockeyStack’s streaming platform  (& how they manage to hit all the right notes with creativity, relevancy, and entertainment)

    🔥 Future trends in content marketing (& why staying ahead of the curve is essential for success in the ever-evolving digital landscape)

    🔥 The secret recipe behind HockeyStack's content engine

    🔥 The Easy Mode Framework (& the steps that help B2B SaaS companies turn their in-house marketing team into creators)

    Trust us on this, you do not want to miss out on this episode. Dig in!

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    1 hr and 14 mins
  • Tapping Into Affiliate Marketing Magic with Kristina Nolan from DMi Partners
    Jan 23 2024

    Our newest guest is a powerhouse digital marketing leader and technological determinist who believes in leveraging digital communication for speed, versatility, and success. We’re excited to welcome to the show, Kristina Nolan, Vice President of Media Services at DMi Partners, a full-service digital marketing agency.

    Kristina has been a crucial part of their affiliate marketing & leadership engine for the past 8+ years. In this episode of Growth Marketing Camp, she shares:

    🎯 How companies can build an effective affiliate marketing program (both in-house & via an agency partner)

    🎯 How to foster a thriving environment & company culture 

    🎯 Advice for young professionals on how to find their calling

    🎯 How brands can adapt to the challenges & stay successful

    Kristina also opens up about the importance of loyalty and how it can help professionals grow their careers and thrive. Plus, she shares what advice she would give herself if she could go back in time. This must listen episode has it ALL. Dig in! 🎧


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    40 mins

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