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Smashing the Plateau

By: Smashing the Plateau
  • Summary

  • Launched in 2014, Smashing the Plateau shares weekly stories, strategies and ideas to help consultants, coaches and small business owners build success as entrepreneurs following long careers as high-achieving employees. We believe you should be able to take control over your career destiny, do what you love, what you’re competent at doing, and get paid what you’re worth, consistently. We are committed to the success of expertise-based businesses. Ready to go even deeper? The Smashing the Plateau Community uses a structured, supportive process to implement the kinds of strategies we discuss in this podcast. It is a community that is built to be a safe, caring place, where inclusive, direct, active and empowering conversations are welcome. If you want to get your consulting, coaching or small business to grow, on your own terms, so that you can deliver great results to your ideal clients, while supporting the lifestyle you want, and you don’t want to do it alone, apply to become a member of the Smashing the Plateau Community. Learn more at https://smashingtheplateau.com.
    Copyright 2024 Smashing the Plateau
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Episodes
  • How to Master Client Attraction and Grow Your Freelance Brand Featuring Amy Posner
    May 6 2024

    Amy Posner is a seasoned online entrepreneur and business coach who helps digital creative freelancers build breakthrough businesses.

    Over her 30-year career, Amy launched six successful businesses and mentored thousands of freelancers to success. She empowers freelancers to grow the business they want by teaching them the skills they need to attract the right clients – in her Complete Breakthrough Freelancer course and as co-host of the Business Badassery podcast.

    In her free time, you’ll find Amy adventuring around the Pacific Northwest, hiking, gardening, and making a ruckus!

    In today's episode of Smashing the Plateau, you’ll discover insider strategies to innovate in your industry and position yourself as a thought leader.

    Jane and I discuss:

    • The pivotal moments that propelled Jane into thought leadership [00:56]
    • Strategies Jane uses to maintain innovation in her industry [03:22]
    • Jane’s approach to overcoming common industry challenges [06:18]
    • Key habits and networks that support ongoing success [08:24]
    • The role of mentorship and continuous learning in Jane’s career [11:05]
    • How Jane leverages social media to amplify her message [14:02]
    • Future trends Jane predicts will affect the industry [17:39]
    • Upcoming projects and collaborations Jane is excited about [20:45]

    Learn more about Jane at https://amyposner.com/podcast.

    Thank you to our sponsor:

    The Smashing the Plateau Community

    Unlock premium content by subscribing: tap into expertly curated, to-the-point strategy tips from our podcast veterans – your success journey is a click from commencement!

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    26 mins
  • How to Engineer a Successful Side Hustle Transition Featuring Damien Schreurs
    Apr 29 2024

    Damien Schreurs, a former engineer with 18 years of experience working for a Fortune 500 US company with an R&D facility in Luxembourg, initiated EasyTECH as a side hustle in 2013 to explore entrepreneurship while maintaining a steady income. In September 2016, Damien left his 9-to-5 job to provide Apple training and consultancy services in Luxembourg.

    In today's episode of Smashing the Plateau, you will learn how Damien transitioned from his corporate career to entrepreneurship, gaining control over his time and dedicating himself to his family and work.

    Damien and I discuss:

    • The trigger that led to his decision to quit his nine-to-five job [01:09]
    • Why he started his business as a side hustle and his experience with part-time work [01:09]
    • Adjusting his financial goals and saving strategy to facilitate his transition [04:05]
    • The role of patience and impatience in making the move to full-time entrepreneurship [02:53]
    • How community and networking were instrumental in shifting his business from B2C to B2B [14:10]
    • The strategic decisions and personal reflections that guided him to focus on B2B training [16:29]
    • His experience with mentorship and the impact of COVID-19 on his business evolution [18:04]

    Learn more about Amy at https://macpreneur.com, https://macpreneur.com/smashing, and https://macpreneur.com/youtube.

    Thank you to our sponsor:

    The Smashing the Plateau Community

    Get your exclusive subscription today for direct entry to our podcast specialists' streamlined and curated strategy guidance – a click is all that stands between you and your success journey!

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    28 mins
  • How to Leverage Layoffs into Launching Your Own Business Featuring Holly Jean
    Apr 22 2024

    Holly Jean Jackson is a Revenue and Performance Consultant, Speaker, Podcast Host, Author, and Founder of Business Builder Throwdown. Her career encompasses a range of fields including technology, communications, organizational change, public relations, and content strategy.

    With over 12 years of experience, she has been instrumental in helping business leaders rejuvenate their physical, mental, and emotional well-being. Holly Jean has spearheaded a Local to Global Policy Initiative, influencing the impact of future leaders on communities. A fun fact about her: Holly Jean has performed as the first chair clarinetist in Carnegie Hall and holds a black belt in karate.

    Her Peak Performance Blueprint offers a comprehensive and pragmatic approach to success, recognizing that monumental business achievements require a life that is equally or more successful.

    Business owners engage her services to master the art and science of genuine success. Many lack direction, take insufficient action, and see lackluster results. Holly Jean steps in to help define and design a business roadmap that ensures impactful visibility, intentional profitability, and unfailing sustainability.

    In today's episode of Smashing the Plateau, you'll learn about Holly Jean's journey from multiple layoffs in corporate America to becoming a successful entrepreneur and finding the balance and respect that she desired in her professional life.

    Holly Jean and I discuss:

    • The pattern of layoffs and health challenges in her corporate career [00:42]
    • Acknowledging a need for appreciation and a push towards entrepreneurship [01:00]
    • The dehumanization of layoffs in large companies [01:44]
    • Transitioning to a consultancy role and how it differs from employment [05:03]
    • Establishing a more respectful and balanced consultant-client relationship [06:14]
    • Holly Jean's process of finding her consulting niche [08:15]
    • The impact of COVID on her business strategy [10:46]
    • How to strategically pivot your business for growth [11:37]
    • The importance of niching down your target market [12:00]
    • Leveraging personal achievements and passions to build your business [13:52]
    • The significance of internal validation over external comparison [14:12]
    • Tactical advice for transitioning from corporate to entrepreneurship [16:32]
    • The critical role of community and support in building a successful business [21:07]

    Learn more about Holly Jean at:

    https://www.linkedin.com/in/hollyjjackson/

    https://www.facebook.com/hollyjeanjackson

    https://www.instagram.com/coachhollyjeanjackson/ https://www.youtube.com/channel/UC3ElvJLGqpJ2ThA9utJCqMg

    www.hollyjeanjackson.com

    Thank you to our sponsor:

    The Smashing the Plateau Community

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    26 mins

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